Social media is always evolving, and it is, therefore, no surprise that Instagram has gone through some changes in 2018 by incorporating new tools and features besides adding a whole new video channel. While these are exciting developments that marketers must familiarize with quickly, they must keep paying attention to the use of Instagram hashtags which are still most important for grabbing eyeballs by ensuring engagement. Engagement is important because it has a direct link to the number of … [Read more...]
Blending Social Media with Customer Service… the …
We have entered 2019 and successfully completed the first month yet it’s still amazing to hear there are still companies out there with little to no active social customer service at all. And no, contacting brands on social media only to be passed on to the sales team does not come under social customer service. So, if you too are among those paying little attention to your social media profile, it’s time to think again because you are missing out on something big here. Let’s check out some … [Read more...]
Effective Strategies and Hacks to Enhance Your Social M …
Social media is an important part of modern day marketing. Regardless of the type of business, marketing is incomplete without social media involvement. There is hardly anyone in the world without social media presence and that is the main reason why social media is considered as the most effective marketing medium since the reach is much wider and broader there. However, the reach of any brand depends majorly on the engagement of each post that is being posted on the medium. Engagement plays … [Read more...]
5 Strategic Ways Through Which Social Media Can Contrib …
For most of the business owners who are new to digital marketing, there is a general misconception that social media marketing is totally different from SEO and they are standalone entities with distinctive goals. However, in the modern world of marketing, SEO and social media marketing work together in order to create value for a brand and make it relevant to the audience. Any successful digital marketing strategy will do its best to combine both social media and SEO to work in a fine balance. … [Read more...]
How to Improve the Instagram Presence for Your Business
It can be challenging to manage your business and still have time to be active on Instagram. If you are struggling to have a presence on Instagram, then this article is for you. Here is how to go about it: … [Read more...]