The number of worldwide internet users is 4.388 billion in 2019. What if you could make your business known to these many people? You know you can generate end number of leads with proper social media strategies. If you don’t put effort into creating a powerful brand presence in social media, you will have to say goodbye to your present and potential customers. Now, if you are new to social media marketing and don’t know where to begin, this blog can be the perfect guide for you.
Here are ten ways you can utilize social media for your business:
#1. Create a credible profile
The first thing that you need to do for using social media in your business is to create a credible reputation. Make sure your online presence represents your business accurately. You must do your visual marketing right. Create an eye-catchy design for your logo, social media graphics, blogs, etc. that match the persona of your business. Apart from this, also make sure that the description and ‘About’ section on your social media accounts are accurate and in line with your business.
#2. Prepare attractive content
Today, thousands of business accounts are trying their best to get the attention of the users. Hence, the competition has become fierce than ever again. The only way you can distinguish your brand from others is by creating appealing content. It must be useful for users as well as appealing to their eyes. Here are a few tips which can help you create great content:
- Learn who your audiences are and what they need.
- Determine what your goal is: do you want to generate leads or increase your brand awareness
- See what’s trending and prepare your content surrounding it
#3. Find out the appropriate platform for your business
Different social media platforms serve different purposes. You should determine who your target audience is and what is your business goal. Now, you need to know which social media platform will help reach your goal. For example, you should use one platform to sell assignment help services and another one for slimes.
You can find a helpful resource on the demographic data of different social media platforms here.
#4. Engage with your customers
Social media gives you the perfect opportunity to interact with your customers directly.You must post interesting content to increase the engagement rate. You can do any of the following:
- Post something that people would love to read
- Ask any question
- Hold a contest
- Like, comment and repost other users’ posts
You can carry out research to know more about your audience, what they like, what they don’t, etc.
#5. Drive traffic to your site through social media
Social media can be a powerful tool for driving traffic to your website. And if you have an e-commerce site, then you can even make sales with the help of social media. You can use paid Facebook advertising to drive your social media followers to your website. Here’s a secret for you:
Having a social media account or social media presence will not ensure that the users land up on your page or invest in your brand or services. You have to strategize your marketing plan in a way that will compel them to buy from you. For this, you should create the right offers for the right people.
#6. Make connections with like-minded business people
Social media gives you the opportunity to make important connections. You can use LinkedIn to establish professional connections or respond to tweets to connect with people. These connections will surely benefit you in the long run.
You can learn about social media marketing techniques of your competitors or other businesses and can use that information to build your social media plan.
#7. Utilize appropriate tools
Many tools are available that can make your social media journey easier and effective. Hence, you should take full advantage of those tools. If you are a small business owner, these tools will help you make the best use of social media without having to invest in creating a big social media team.
Here are different types of tools you can use for using social media effectively:
- Content curation – You may find it difficult to create new content or ideas every single day. In such situations, you can still give value to your followers by sharing high-quality content from others. You can use Pocket and BuzzSumo for this purpose. Always remember to give proper credit to the authors of the content.
- Analytics – You can get a clear picture of all your social media efforts in one place by using analytics tools. Google Analytics is a great tool if you want to get insights into your social media pages.
- Engagement management – As mentioned earlier, social media increases your engagement rate with the users. Hootsuite helps in gathering all the messages related to your company in one dashboard. Thus, you don’t need to log into your social media accounts to respond to all the messages.
#8. Post regularly
The thing about social media is that you need to post regularly to keep your followers engaged. If someone visits your page and finds out that the last post was weeks ago, he/she may unfollow your page. Hence, post something regularly on your social media, so that your followers or subscribers have something to see when they open their feed.
To start with, check out how many times your competitors are posting. Try to post more frequently than your competitors to get an edge over them. By posting regularly, you remind your followers of your brand’s existence. Other than posting regularly, you should also respond to your customers’ queries regularly. Here is a helpful guide on how often you should post on different social media platforms.
#9. Restrain from over-promoting
Although it is advised to post regularly, you should stay away from advertising your service or product every single day. The content needs to be valuable for the users and not something that tells them to buy something. It is okay to promote yourself every now and then. However, it needs to be done in a very subtle way.
You can create one promotional post and then make six other non-promotional content. These posts need to be engaging and useful for users. You can mention your name in these posts. However, refrain from directly promoting your brand here.
#10. Get help from influencers to increase your brand awareness
89% state that influencer marketing ROI is better than other channels of marketing. Social media influencers usually have many followers who can become potential customers of your business. The right influencer can drive many visitors to your brand. All you need to do is find the right influencer for your product or service.
Today, you can get highly benefited by partnering with influencers on social media. According to reports now influencers are more valuable than celebrities. Consumers often turn to their favorite social media personalities to get advice on what they should buy.
Some famous social media influencers are:
He is a leading beauty influencer. Brands like Covergirl and Morphe Cosmetics have partnered with him. He has almost sixteen million followers on Instagram.
She is a supermodel and a mega social media influencer. She has 115 million Instagram followers, and all her brand posts get millions of likes from her followers. Often, famous brands like Adidas make a partnership with her.
A travel influencer on Instagram, Murad Osman is the creator of famous hashtags and series of photos. He has more than 4 million followers on Instagram. Moreover, he has collaborated with many famous travel and tourism agencies.
To stay relevant in today’s date, you need to incorporate social media in your marketing strategies. The correct usage of social media platforms will help you in growing your business significantly. Use the points provided above to create an effective social media plan for your business. You should also track the progress of your social media efforts to create more effective plans.