You absolutely need to create planned social media posts to achieve the goals you’ve set. After all, it is very difficult to stay fresh and consistent in your social media efforts if you don’t create and follow a planned editorial calendar.
Unfortunately, if you get too focused on following that calendar and accomplishing your business goals, your followers will notice. Your posts will all feel like advertisements to them, and they’ll forget why they followed you in the first place. Before you know it, your follower count plummets.
So, what do you do? How do you balance genuine, spontaneous, valuable posts with your planned marketing and outreach posts? There are several things you’ll want to keep in mind when you attempt to restructure your social media presence to remain structured and planned but also include a little more spontaneity.