Why It Makes Perfect Sense for Small Businesses to Hire an Agency for PPC Marketing

Small companies have to engage the services of SEO companies that offer PPC marketing because only they know how to implement the campaign effectively. Unlike traditional advertising, PPC advertising is entirely different, and only experts can manage it well because they know the ins and outs about it that help to achieve the best results.  The bigger companies can implement PPC with in-house resources by creating the necessary infrastructure but for smaller companies hiring a professional PPC agency is the only choice. You can hire a PPC agency after due diligence that should help to know if the agency offers the services on its own or outsources it as a PPC reseller.

The demand for PPC

SEO is the most prominent digital marketing technique that introduces companies to online marketing. It will not be wrong to say that it is the foundation of any online venture while other marketing techniques grow upon it. But it takes time for SEO to show results and it is not possible to provide any timeline for it. Waiting for results can be quite frustrating at times because there is no certainty about what the results would be like. Some quick results can help to gain confidence for which many companies implement a PPC campaign alongside SEO. The attraction of PPC is that it can drive more targeted traffic to websites much quickly and provide quicker conversions.

PPC – buying vs. earning

While SEO relies on generating organic traffic without any solicitation, PPC works in just the opposite way. SEO is all about gaining traffic by optimizing websites for search engines and waiting for the audience to identify the site in search results while PPC is about upholding the site more prominently in front of the audience in the form of an advertisement to lure them to the website. In a way, you are buying traffic by doing PPC. Surveys have shown that improvement in ROI and an increase in the flow of targeted traffic are the direct benefits of PPC campaigns that can complement SEO in a significant way.

Is outsourced PPC effective?

When some SEO provider outsources PPC, there is no reason to doubt the quality of service because of the tie-up with some reputed PPC company that provides the service.  Since the reputation of the outsourcing company is at stake, they would never compromise with the quality of service. The SEO Company with whom clients interact directly acts as a middleman and sells the services to them but has to take complete responsibility to maintain quality and provide results. Since the add-on PPC service brings in revenue, the SEO Company would also try to protect its reputation by ensuring quality services.

Avoid wrong hiring

Small companies with significant growth ambitions are taking up the outsourcing route to widen their market reach and improve the reputation that helps to increase revenue. The expanded portfolio of digital marketing services demonstrates the strength of the company and outsourcing helps to retain clients.

PPC campaigns are as effective as the agency you hire, and you have to be very careful to ensure that you do not end up hiring the wrong agency. Carry out due diligence before selection to understand the quality of service and the assurance provided for maintaining the quality, because this is what makes the difference at the end. It hardly matters whether the service provider is reselling PPC as long as they maintain the quality of services that make all the difference in the outcome.


The subject of PPC marketing is special and managing it is time-consuming because it entails devoting time for keyword research, take measures in optimization, create content for advertisement and adhere to the best practices laid down by Google. Since you need dedicated people for running and managing PPC campaign with undivided attention and it is never easy to create the infrastructure, the better option is to hire the services of a reliable digital marketing company that offers PPC package. Since PPC complements SEO very well, many SEO companies offer PPC packages that help to get quick results.

While the agency takes care of the PPC campaign, small business owners can devote more time to the core areas of business that helps the company to grow faster.

Remaining within the budget

PPC campaigns can be quite costly at times especially if you are trying to capitalize on very competitive keywords capable of driving more traffic. Since the agency has the task cut out for implementing the campaign with a specific budget in mind that you have approved, they will work towards creating effective campaigns by remaining within budget. The professionals know well how to pull the right strings to get results without overspending because their reputation depends on providing results without making clients stretch their budgets. By targeting low competition high traffic keywords and bidding intelligently, they will drive the campaign in the right direction that provides quick results and generates confidence.

Bettering results

The PPC agency can use its expertise to improve the outcomes because they know very well what to do at the opportune moment to get a cutting edge in competition. There are several moving pieces in PPC campaigns, and since the professionals have good knowledge about what works and what does not, they can identify the weaknesses quickly and work out alternatives that help to progress fast. They devise strategies that not only give strength to PPC campaigns but make the overall digital marketing activities more effective.

Evaluating campaign effectiveness

Lots of data derived from PPC campaigns need proper analysis for assessing the health of the campaign and make it more effective. The data analysis and evaluation are so special that only trained professionals with experience can interpret it correctly. Tracking clicks and measuring impressions might seem easy but to determine how relevant the traffic is that reaches the website, it needs special knowledge and skills that only professional PPC managers possess.

The tools that the PPC agency uses to improve the campaign can also be helpful to improve SEO.

Some of the link on this post may have affiliate links attached. Read the FTC Disclaimer.