Take a look over the blogs you have written. How many of them feature numbers and statistics? Probably not many, right?
Not including data is a common mistake that bloggers make. Unless your post is completely subjective and opinion-based, the use of data is vital. It doesn’t just add objectivity to a post but has numerous other benefits.
Some of these benefits include:
Justifies the points you make
When trying to make a point within your blog, data can help justify it in a better way. For example, the statement, “Facebook is a great platform to market your business due to the number of users it has,” can be made much more effective when stated as, “Facebook has over 2.32 billion active users, making it a great platform for businesses to market on.”
The statistic made the statement far more apparent, less debatable, and got your point across as Facebook is a platform that businesses can use to market to a wider audience.
Adds an element of trust in what you have to say
Hyperlinking to statistics or having citations at the end of your post gives more authenticity to it. It shows readers that you take your research seriously and have used data to help you end up with a certain conclusion. Just be sure that your data sources are reliable and known to release authentic studies and data.
There’s nothing worse than making data claims that are made up and can’t be backed up. Please don’t do this! You’ll lose viewers’ trust very quickly.
Stats add value for the readers
Statistics can be the difference in you getting a sale or not and you want to make sure that your blog posts add as much value to readers as possible. They should help convince them that a solution you offer is the right one for them. Data can help you do just that.
For example, making claims like, “our SEO services can help you generate more traffic for your website,” can be more effective when statistics are used: “our SEO services can help your business generate 60% more traffic.”
An ideal situation is one where you conduct a case study of how the service you provide has impacted your clients. You can use the statistics from that to back up your services’ effectiveness. The data makes your claim more appealing and lets clients know exactly what to expect based on real data you have gathered from previous clients.
Data + blogging basics = a powerful formula
The use of statistics in a blog is important for any killer content strategy. Without data in your blog, there is no authenticity to the claims you make. Your posts will seem more subjective than anything, which can turn serious readers away.
By combining the use of data with the below basics of blogging, you’re likely to strike a powerful combination, and really add value to your audience.