Did you know there are 7.6 billion people in the world and 3.2 billion of them actively use social media? That is how popular and powerful social media is.
With Facebook taking the big chunk of the pie, other social media sites rarely get the attention it deserves. Trends are changing and shifting towards other social networking websites.
With half of the world’s population using social media, it is a lucrative platform for businesses.
Although, very few businesses have managed to make the most of social media there is a lot of business looking for new ways to connect with their target audience and there is no better way to do that than social media.
Fostering meaningful relations with your clients result in successful sales. However, social selling is a much more targeted strategy. It entails relying on your social networks to close, qualify, and find prospects.
Its “social” in essence, because essentially you are focusing on cultivating those indispensable relationships with a constant stream of stellar content to engage customers and answering their queries to keep them intrigued until they are ready to purchase.
And when we are talking about B2B sales, nothing can help you better than your LinkedIn!!