If I add one more cheese slice, it will make my sandwich yummier. If I read one more chapter, maybe I can score better in my exam.
And only if I can get some more traffic on my website that would give me more orders, right? Wrong!
Not everything in life is black and white. At the time, there is a gray area that makes things more interesting.
Whether you are planning to start a business with your friends or are already struggling to sustain your current business, conversion rate optimization (CRO) is something that will keep you awake at night.
If your startup is not making people do something, then what is the point of keeping your shop open. Every day your goal as a business is to make people act on something.
Whether it is a subscription to your blog, downloading an e-book or making a purchase on your website, if people are not giving you revenue, then this blog post is your only chance of survival.