Mass customization has become a dominant global trend in sales, KPMG and IFH Cologne’s Consumer Barometer shows. Three in 10 consumers say they have already ordered a custom-made product and half who have not say they could see themselves doing so in the near future.
Three in five consumers who have bought a customized product expect there will be more personalized products available in the future. Over half of consumers who have bought customized products say they are willing to pay more for them.
Meeting consumer demand for personalized products is made possible by technological innovations that have transformed the nature of sales in recent years. Here’s a look at three technological trends that are helping make mass customization the future of sales.