3 Technologies Helping Make Mass Customization the Future of Sales

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Mass customization has become a dominant global trend in sales, KPMG and IFH Cologne’s Consumer Barometer shows. Three in 10 consumers say they have already ordered a custom-made product and half who have not say they could see themselves doing so in the near future.

Three in five consumers who have bought a customized product expect there will be more personalized products available in the future. Over half of consumers who have bought customized products say they are willing to pay more for them.

Meeting consumer demand for personalized products is made possible by technological innovations that have transformed the nature of sales in recent years. Here’s a look at three technological trends that are helping make mass customization the future of sales.

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Will Building a Sales Funnel Double Your Profits in 2018?

Sales Funnel Will double Your Profits in 2018

According to a Demand Gen Report, 95% of buyers choose to go with a vendor who provided them with the content to move through each phase of the buying process. A vendor will only be able to produce the right content at the right time when she is using a sales funnel to push the prospects through the buying stages.

What are the sales funnel? Sales funnels are based on the classic marketing hierarchy of – Awareness, Interest, Decision, and Action, popularly called the AIDA.

HubSpot has been a heavy influencer in bringing the sales funnel definition to masses. According to HubSpot, a sales funnel is a process of pushing a lead through the stages of Attraction, Conversion, Closing, and Delight.

On every stage, the lead gets promoted into the role of Strangers, Visitors, Leads, Customers, and Promoters after the brand carries out certain activities successfully.

Now that you know what a sales funnel is in the simplest words, here is why you need one in 2018:

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Why Sales Pitches Are a Thing of the Past

Why Sales Pitches Are a Thing of the Past 1

Remember the good old days when you would have an obnoxious door-to-door salesman obtrusively knocking on your door to sell you the best kitchenware you could ever purchase?

Of course you do. Just when you think you erased that man from your memory, there he goes again. But this time, as an example of what sales pitches looked like before the glory days of Internet.

Entrepreneurs of a modern age mainly use online marketing strategies to sell their kitchenware. Albeit this approach made it easier in terms of saving physical energy, online merchants struggle in other aspects of promotion. They may have a top-notch product with sales that can hardly cover the costs of maintaining the business.

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