One thing many companies were slow to realize was the necessity of establishing a mobile website. Most of them were even slow to figure out that they needed a regular website like the one’s Website Builder creates. It used to be a thing to call companies and sell them on the idea of having an actual website that would help them manage their online brand. Some executives would even respond saying they weren’t sure if this whole Internet thing was going to be around much longer and they didn’t want to waste their money. This seems laughable looking back at those times, but this trend repeated itself all over again with mobile websites.
Back in 2006, Amazon started their web services with S3 storage system and EC2. Since then, Amazon Web Services became first choice for startup and technology companies. They have changed the concept from traditional physical web server into the cloud architecture. And that is not all, they remove the need to be at Data Centers and Server Farms. The DIY approach with pre defined packages simplified the time spent on deploying servers and managing them remotely.
Do you know the longest lasting means of online communication is as simple as email? Email is such a medium that it could be accessed almost any internet connected computing devices.
Now at the rise of Mobile devices, email has turned into one of the most useful elements. Research shows, approx 47-60% emails are read on mobile devices.
This essentially makes it really important for various brands to focus on mobile friendly emails.