Many people who set up a website for the first time come across a number of problems, which is typical of any task that you do for the first time. For some people, the biggest mistake that they make is choosing the wrong web host.
You’d be surprised to know how many people select a free or cheap web hosting option, only to realize that the package or even the host isn’t able to support their requirements further down the line. By that stage, they have put hours, even weeks or more into developing pages and content. You can probably imagine how frustrating it would be if you had to start building a website all over again.
Another common mistake people make is not giving their content layout enough consideration. They spend ages creating great content, using videos and nicely designed images and buttons but their content does not get the attention that it deserves because it isn’t positioned correctly. Fortunately, this issue isn’t quite as bad as needing to rebuild the site from scratch and you can amend content positioning fairly easily.
If you have found that your website isn’t generating as many leads as you would like it to, it could actually be down to the way that you have positioned your content. Have you included a strong call to action in the header? Have you used customer testimonials to show visitors how great your services are?
To give you a helping hand, this useful infographic 25 features every online business must have in 2017 has been developed. It will take a lot of the mystery out of effective content positioning and you can use it for a new website or guide you on making amends to your existing website.