The purpose of any website publishing necessary content, which includes its guest posting services, is to gain visibility. But with millions of websites running on the Google search engine, it may be difficult to get your content ranked and, thereby, garner potential traffic with interests similar to what your website caters.
Irrespective of the numerous digital marketing strategies that you may adopt, the importance of designing and implementing an effective search engine optimization (SEO) strategy to get your content ranked on the first page of Google cannot be denied.
At times, you will find a deluge of content across many websites in their quest for more visibility and improved Google ranking. It is quality and not quantity that attracts Google’s attention towards the website. The following list of strategies will not only get your content ranked but ensure a continuous flow of traffic to your website to improve the conversion rate.
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Table of Contents
Quality is the Holy Grail that search engines seek:
Quality scores above quantity when it comes to delivering content. For example- For local SEO services, good SEO company in Chennai will tell you that search engine crawlers are always on the lookout for good quality content as opposed to massive content uploaded on various websites.
Google and other search engines define quality content as something original, unique, readable and presented in condensed form.
Keeping in mind the kinds of keywords that your potential customers may use to look for the product you deal with or the services synonymous with your line of business, it is important that you include relevant keywords while creating the content. In addition, it is important that you use the keywords in the title, H1 tag and the body of the content.
The title should explain what your blog is about:
A compelling and alluring title can do wonders for your website. In this age of technology, while we do not expect our potential customers and web browsers to look for relevant information by clicking on each blog, including relevant information and keywords in the title helps.
Also, if the title of your content is catchy and informative, more people will be flocking to your website, thus, augmenting your potential customer base.
Pique your readers’ interest:
Your content need not revolve around your product or service solely, a fact several ecommerce solutions providers tend to ignore. Including contemporary and updated information related in some way to your website helps.
For example, if you are running a fractora skin resurfacing business or even a cosmetic chain, you can discuss the new ways to glam up one’s skin or trending styles of tying up a bun. Those inclined towards beauty products will flock to your website looking for beauty tips and related information. It is possible that your readers will share your content with their friends, which means a rise in the Click-through rate (CTR) of your website.
Open up to the world with your content:
Do you want more people to read your content? There are many ways in which you may promote your content to the public, and one of them is to share it on various social media platforms and email marketing.
With millions of people glued to social media posts, it is possible that the titbits you share on social media will garner more attention than blog posts or content that is woven in an article form.
Churning old content:
It might not be possible to create new content every time. Scan your website and check which blogs or articles performed well in the past. The content contained in those articles may be relevant to today’s times, though the information may not be updated.
Instead of mulling over new content creation, recreate what is already there. Update the information contained in the blog or article, insert new keywords to make it more SEO friendly and include better and relevant images.
Images capture attention better than words:
Images speak more than words as they help readers visualize about the product or the services they wish to seek. Add relevant videos or images to your content page or blog as an effective SEO strategy.
Not only will this help capture the imagination of your audience but will also leave them wanting for more as the impact of the content gets multiplied owing to the effect of the images and videos used.
Decrease time of website loading:
Websites that take time to load lose customers easily. Those browsing the web either on their laptops or their smartphones tend to shuffle across other web pages and lose track of what they had been looking for originally.
This means loss of customers for your website and a possible gain for your competitors’ websites. To get your content ranked, it is necessary that your website takes not more than five seconds to load.
With constant changes in Google algorithms and multitude digital marketing techniques practiced by most websites, it is not easy to get your content ranked. However, following the aforementioned SEO tips earnestly can get your content ranked among the top five positions in Google’s search engine pages.
Micheal Anderson is an SEO and digital marketing expert with Techmagnate (digital marketing agency in Delhi, India and Boston USA). Being a blogger, he likes to write the articles on the PPC advertising, app store optimization, eCommerce SEO services, video SEO etc.