Having a quality content is not enough. Yes, it’s admirable, but no, it will not create traffic.
Truth is, even if a writer spends too much time juggling around how to make his content a masterpiece, he won’t easily get the chance to be the best in the content marketing industry. Why? Simply because a content is not a content unless you promote it.
Indeed, promotion and high-quality written contents are the keys. The combination of these two will surely put a content maker on top of the game. The goal is to embark audiences and make them consume what the writer has written on his content. One who has more readers and followers gets to deal with a larger group of customers.
In this post, we will lay down 5 ways prepared by Perfect Essay on how to use content for your website promotion. More so, you will be able to realize why it is important to post a high-quality content on your website.
1. Share it on Social Media.
You know how much influence the social media platforms have to people nowadays. Every day, there’s a minimal chance that you won’t get to spot someone browsing through their news feeds on Facebook, Twitter, or Instagram. Admit it. We are in a digital world and everyone probably has either an Android phone or tablet or a laptop. More particularly, almost everyone has an account on the social media platforms previously mentioned.
Therefore, sharing one’s content on social media would definitely be a hit. Assuming it has an interesting title or topic, of course. Imagine having so many people getting interested in what you are about to say in your content. People will talk about it and friends of friends will also get hyped and involved in it. In such case, you get to promote your content by increasing more traffic and engaging more audiences.
2. Link the post to other posts.
Have you ever tried getting engaged with something you’re reading and because you want to know more, you click on the link that gives you another information?
That’s how this technique works. When one puts links to his content, he gets to promote not just the content itself, but also another content from another post. For instance, in your case, when people click on the links on your content, you accumulate more traffics. Thus, you increase the number of audiences visiting your page and people reading your content. As soon as you get more audiences, you come on top of search engines. Your content gets to belong to the list of top pages that are most often visited by web users.
You can do this linking by first using SEO techniques such as targeting specific keywords and phrases. Likewise, improve your Meta descriptions and page titles. For the internal links, you can do this in the body of your texts. You can also include a reference list at the end of your article. Through these methods, you’ll be able to increase the exposure of your other posts.
3. Focus on people, not search engines.
Many content marketing players try to be on the top list of search engines. While this is important, it’s also necessary for you to focus on people who are about to read your content. After all, how can you be on top of the list of search engines if there are no people reading your content, right?
Thus, it is equally important to put your focus on engaging more people to read your content. Your promotional strategies must concentrate on ways that would make audiences land on your page. Always remember your main goal: to engage more audiences. Because, with their help and the traffic they cause, you will soon be able to make it on top of the different search engines on the web.
4. Optimize your content.
As indicated earlier, both promotion and the quality of your content are important. When you read a post or a blog, will you continue reading if the content seems to have no sense at all? No, right? No one wants to read a low-quality content.
This is the reason why you have to optimize your writing. It has to be written in a manner that could entail your readers’ full attention. If your audience sees no point in what you are trying to say, they will lose their interest and won’t go visit your page anymore. However, if you manage your content and write it in a way that would captivate their attentiveness and responsiveness, they will surely love your articles. Moreover, they will try to look for more and click on your other posts.
5. Send the article to your email list.
This is like giving away flyers and promotional stuff to people when one’s on the road. Instead of doing it physically, though, he does it online.
In your case, make sure you have created an email list first before proceeding. You can do this by putting an email sign-up tab on your website. Upon filling in the form, the audiences will automatically be added to your list. You can also give them options such as notifications on their mobile phones or laptops when you’ve sent a new email regarding your content.
When you’re doing this method, however, make sure that your emails look reputable and worthwhile. You can try experimenting with different formats or layouts. This will allow you to see the best format you can use for your next contents.
Likewise, customize your emails. Don’t use your business e-mail address. Try using your personal name and information. This makes the relationship between you and the reader lighter and friendlier. Lastly, make use of catchy and convincing subject lines. It’s the first thing your audience will see. Thus, it should be interesting enough to make them click the link on your content.
Content marketing is not easy, but it can be as easy as pie if done through appropriate promotion and proper use of high-quality contents. These two must come hand-in-hand and one should not take for granted the other. Without both, you might find yourself on the losing end of the content marketing industry. Thus, always remember your main goal: to support the product or brand by promoting in different ways the contents of your website.
This post just gave you the reasons how website content can drive more traffic. Moreover, it provided the techniques you can use to put more traffic into your contents. If you follow the steps we provided, you’ll find your way to the top of the most famous search engines on the web.