The process of setting up a business can be quite hectic, especially for people who have no prior experience in entrepreneurship. There are licenses to apply for, approvals to seek, finances to coordinate and a lot of other stuff to do. So it is not unusual to find that by the time you are through with getting your business up and going, you don’t have the time or energy (or even finances) to create sensible marketing content.
And what are you likely to do? Hire the most affordable writer or “marketer” you know, give them some few instructions, upload their work on your business site then sit back and wait for the big sales. Eventually, the cheap way won’t work as search engines have a certain habit of “hiding” poorly written content in the back pages where no one will see.
Consequently, you will have to find another writer to redo the material at an extra cost. To cut the long story short, professionally done content is essential to the growth and survival of every start-up business. See below sections for the why’s and how’s.
The power of quality marketing content
Statistics show that more than 90% of startups use at least one form of content marketing. From a general perspective, this indicates that more business people are conscious of the importance of content marketing to their business growth. On a closer look, however, a lot of business owners don’t understand the concept of content management nor the importance of an effective personal branding strategy to any business.
Good quality content for your business website helps in, among others; introducing your business to, and familiarizing it to customers and most importantly, keeping them up to date with new products.
For your website content to be attractive, and consequently effective, it needs to be well written and organized, something that cheap writers can’t do; not to a great deal, anyway. Below are 5 reasons why you need a professional content writer for your startup business content:
1. Professional Writers Are Cost and Time Effective
Sounds ironic, yes?
But really, when you think about it, cheap is always expensive in terms of the content that you intend to use to market your business. Now, getting a pro to do your content might not be cheap at first, considering the initial financial constraints that but with time it will definitely pay off.
As it is, professional copywriters, unlike the ordinary $5 a piece writers, are normally well versed in generating informative, persuasive, articulate content. They are masters at getting inside the heads of your prospective customers and making them come back for more.
Most importantly, most pro writers are relatively more time conscious compared to amateurs. Feeding off their experience and learned skills, they can write quality within short time frames. If you have publishing or marketing schedules, you can rest assured that they will almost always be on time.
As your business grows, you’ll need a larger variety of content to keep your customers interested. Similarly, your product range and specifications will change with time, and your site content will need to reflect this. You can do it best by bringing on board content writing professionals.
These expert writers can comfortably generate quality content on different topics while still keeping it exciting and relevant. They bring an extra level of dynamism and flexibility that will save you time, effort and money it would take to look for specialized writers for every article.
So, after reading this post and taking our advice, you might be surprised to find a superb content writer who also doubles up as an academic paper writer.
3. They Follow Current Trends
Every business, except monopolies, of course, operates in some form of competitive environment. The last thing that you want is to have second-rate content while your competitors shine with more stylish content. Professional writers are knowledgeable on the current trends from social media marketing trends, to affiliate and SEO marketing tricks and everything in between. They will create up to date content that will rival your competitors’ and keep your business strong.
A large percentage of professional content writers work with writing websites and writing agencies. As long as you find one from a reliable platform, you are guaranteed that they will deliver as promised and even do corrections if necessary.
The agencies check on plagiarism and deadlines and ensure that you only receive top-notch work to fit your requirements. Some writing sites even have cash back guarantees in case you don’t like the work.
Simply put, with a professional writer, you are assured of quality, timeliness, and originality every single time.
5. Fresh Perspective
This is not to be taken as an insult to your intelligence, but you can’t possibly sell all your products to ordinary people from an entrepreneurial standpoint.
With all the activities involved in running a business, you will find it hard to write, manage and update all your content. Thus, seeking the assistance of professional writers will add another perspective to your content and open your eyes to new possibilities.
Furthermore, there are different types of content marketing that are commonly used, depending on the nature of your products and business type. If you’re doing it yourself, that’s a lot of stuff to read and understand. You can achieve better content by hiring professionals with experience in each of the areas that you need to highlight.
For every startup business, the hardest part is getting people to be aware of the business and its operations. Converting this interest into sales is even harder and more often than not requires professional input. Admittedly, most professional content writers may not be marketing gurus, but the experienced ones probably know a thing or two about marketing trends, tricks, and phrases.
While getting your business moving, it is better to not focus on the costs but the potential benefits. And there are always benefits to giving the job to pros.
Author Bio: Charles is a career mentor, motivational speaker & human resources consultant with over 10 years of experience in HR sector. Apart from career mentoring, he loves photography and football. Find him on Linkedin, Twitter, Facebook & Google+.