The New Year is just around the corner and it’s time to reevaluate some of our life choices and think about what we’d like to achieve the next year. If you’re running a small business, there’s no reason why you shouldn’t think about creating impactful resolutions for your organization. You can start by reflecting on your company’s progress and trying to figure out where you can improve. Still, coming up with small business New Year’s resolutions isn’t easy. That being said, we came up with seven of these that might be exactly what your small business needs.
Increase profits by X percent
Let’s start with the most obvious one. When running a small business, you always need to aim at making more money. That’s why one of your most important New Year’s resolutions for 2019 needs to be increasing your profits. Luckily, there are so many ways you can increase your profits, you just have to find the ones that work the best for your small business. Maybe you should develop a new product or service? Or maybe there are ways you could cut your costs and save money at the end of each month. Another important option to consider is starting a marketing campaign that’ll attract you more customers and increase your sales.
Get on social media
No matter if you want to attract more customers or improve your company’s brand, using social media is a must. After all, there are more than 3.196 billion social media users out there and connecting with some of them could help your businesses a lot. So, if you don’t have social media pages for your business, you should create them as soon as possible. And in case your business is already on social media, it’s time to start using it more effectively. This means creating quality content and sharing it with your customers. The best way to do this is to hire a social media manager for your business. If bringing in someone new isn’t an option, you can always make it a current employee’s task to manage your company’s social media pages.
Increase workplace productivity
There’s no doubt your small business could benefit from your employees getting more work done. However, you can’t just sit and expect the new year to help them increase their productivity. Instead, what you need to do is come up with ways to increase workplace productivity. It’s recommended that your design a break room where your team members will be able to truly rest during their breaks. Also, adding more natural light into the office should help them fight off stress and focus on their work. Another idea that’s guaranteed to do the trick is taking a short trip with your employees. Not only will this give them a chance to forget about their work but they’ll also get to know their co-workers better.
Be more professional
If you want your small business to grow big, you need to act as professional as you can. And there are so many things you can do to improve your image as a business owner. For instance, if you don’t have a dedicated phone number, getting one is a must. Also, you should start dressing as formally as possible and keep your business cards in your pocket. When going to or from the airport, turning to experts who offer cheap car rental is also a good idea. Last but not least, we recommend paying some extra attention to your company’s office design. For example, you could design a nice reception desk or invest in top-notch equipment for your business.
Start a blog
We live in an age where people turn to the web whenever they need information. And since you’re running a small business, there’s so much you can share with people on the web. You can do this by starting a blog on your company’s website and sharing it with people who might be interested in what you have to say. Starting a business blog shouldn’t be tough but it might take some time until you get everything right. Just bear in mind that the key is to create quality content and make sure everyone can access it. Another important thing to note is that you’ll need to research your keywords and find ways to include them in your blog posts.
Learn more about your customers
Knowing everything you can about your customers is the key to success. So, you can make it your goal for 2019 to learn more about people who buy from your business. Do you know why they tend to choose your business over your competitors? Do they plan to buy from you in the future? And is there something they might want to change in the way you run things in your business? Getting info like this could help you keep your customers happy and encourage them to come back or recommend your business to their friends and family. In order to learn more about your customers, you might need to start a survey on your company’s website or speak with people who enter your store. Offering prizes to those who decide to participate is a good idea.
Get more locally involved
Most small businesses want to attract local customers to their brand. However, they often don’t use any marketing channels that are designed specifically to help them reach local customers. Therefore, if you want to succeed on a local level, 2019 might just be the year you start to get more locally involved. This includes everything from sponsoring local events to networking with nearby small businesses. Another good idea is to turn to a local charity organization and help them any way you can. This will not only help you promote your business but you’ll also give something back to the community. And don’t be afraid to put it on your company’s website that your small business is donating to the charity.
With a little bit of planning, 2019 might just be the year when your small business starts turning into a successful one. However, that’s only the case if you come up with the right New Year’s resolutions for your small business and stick to them the entire year.