How important do you think marketing is for a startup company? Creating brand awareness and relevance is as important as having the staff, materials, or money to get the job done. Unfortunately, starting a business doesn’t mean you’ll automatically get leads, clients, or customers. However, investing in Digital Marketing Gurus can help you be successful in your first year and make a huge difference in your business revenue. When you take the time to have effective marketing, it gets the word out about your business and makes potential customers excited about what your company has to offer. So if you’re looking for some tips to help your new company’s marketing strategy, look over these suggestions.
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1. Use a Client Management System
Small business resources like CRM (customer relationship management) can be part of a well-structured organization. Managing your customer or client’s information can be a helpful way to ensure satisfaction. Many companies are using client management systems to track leads, complete sales, and other relevant information.
For example, salespeople can input the pertinent information from a lead into the software, and then make updates to that customer or client’s profile, making note of things like what products were purchased, what services were rendered or if the customer would recommend the company to family and friends.
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In addition, this information can come in handy when re-marketing because salespeople can reach out to existing customers with new deals, coupons, updates, and other promotions. Using a CRM system can help your sales team better manage their leads, plus it can help organize customer information. Organizing customer info helps you improve your relationship with customers because it lets you know their likes and dislikes, allowing you to better market to them.
2. Create a Marketing Budget
Regardless of your company’s size, having a marketing budget is a must. First, it’s important to know how much can be allotted for marketing efforts. Overspending may result in accumulating a lot of business debt early on, which could hinder growth and profits.
Whether the budget is small or large, determining a fixed amount to spend on marketing each year can help you decide where or how to invest your money. Once you’ve created an overall budget, figure out how the budget will be broken down over each quarter or season.
If you have a slim marketing budget, you may also want to consider prioritizing marketing funds based on potential returns. This is because marketing is one of the most important aspects of growing your business.
It’s how you gain customers, improve sales, and bring in revenue. So make sure you’re allocating enough money towards your marketing department so your business can succeed. It really can make-or-break a business.
3. Work with Social Media Tools
Some small business owners bemoan social media advertising tools, but they can be a blessing in disguise for a company with a small marketing budget. The trick is knowing how to use them. Facebook and Instagram advertising tools allow businesses to target markets based on demographics, behaviors, and interests.
For example, if you know your market, you can target users based on their location, income, age, and gender, even their hobbies, likes and shares. Learning to use these tools to reach the right market requires learning about the tools, trying them out, and tracking results. However, once you’ve learned how to get the results you’re looking to achieve, using the tools will be as effortless as riding a bike.
Just be sure to keep yourself current on changes and updates to the social media marketing tools and advertisement. Staying up to date allows you to utilize the latest social media tools to show customers that you’re tech-savvy, smart, and willing to go the extra mile for your clients.
4. Boost Web Presence
Bringing in new leads is a high priority for many new businesses. Without the constant influx of new customers, many businesses won’t make it past their first year. That’s why generating traffic to the company’s website is often paramount to its success. Increasingly, consumers are using search engines to find the products and services they need.
However, most consumers don’t look past the first page of search results, so getting new leads from search results requires that your company’s website be in the top 10 results.
Some companies are turning to SEO (Search Engine Optimization) to enhance the number of users on their site per day and rank higher on search engines. SEO also helps businesses target the right market, so more visits to your website turn into sales.
5. Have a User-Friendly Website
Investing a smooth, easy-to-use website might help you attract and retain more customers, and as a bonus, it might improve your SEO. When customers come to your company’s website, their experience using the site shouldn’t be frustrating.
For example, if your company’s website doesn’t work well on a mobile device, you’re likely to lose a good percentage of potential customers who are visiting your website on their phones. Customers often become frustrated by websites that don’t function properly, aren’t readable, contain too much info at once, or aren’t aesthetically pleasing.
It only takes a few seconds of unresponsiveness or annoyance from a website for a user to navigate away and move down the list of search results to one of your competitors. So make it a priority to stay on top of your company website and make sure it’s always functioning properly, easy for users to navigate, and looks nice.
Plan for Success
Creating a marketing plan and sticking to it could be part of your company’s plan for success. If you’ve just started a new business, consider how marketing your company can help you stay in business for years to come.
It might be hard to spend money on marketing when you want to use it or save it for other purposes, however, don’t make the mistake of underestimating marketing your company.
In the long run, it’s worth investing in, brings awareness to your business, and helps you gain customers. Make the decision to get started on your marketing plan and watch as your company becomes successful overnight.
Craig has worked as a business consultant and marketing manager for the past fifteen years. He has enjoyed success in helping other businesses thrive and in helping his company’s marketing team stay on track in their marketing efforts. He loves technology and everything business and strives to learn more every chance he can.