5 Ways to Utilize Facebook Live Video to Grow Your Social Media Presence

5 Ways to Utilize Facebook Live Video to Grow Your Social Media Presence

Every marketer has the same goal in mind and that is to maximize brand awareness using the minimum amount of investments. But only the most proficient marketing professionals are able to reach the objective because they follow and create trends in this field.

The Facebook live video has recently become one of the groundbreaking marketing tactics. A research proved that almost 80% of users are already watching Facebook live videos. At the same time, most of them prefer watching brand-related live videos than reading social posts.

In such circumstances, you need to understand how to exploit this trend to improve your marketing campaigns. This post will show you 5 ways to utilize Facebook live video to grow your social media presence.

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8 Ways to Promote Your Tech Startup

Promote your tech startup

A surprisingly large number of people believe that tech giants such as Microsoft or Instagram came out of the garage and conquered the world with the sheer power of their genius. While this sounds romantic and encouraging for beginner-level startups, serious entrepreneurs know that it takes much more than a good idea to get the business going.

A great product is only the first step in this process. The second step is to conduct a marketing strategy and convince people that your products or services are somehow way better than competitors. This is the only way to get your foot in the door surrounded by dozens or even hundreds of similar startups.

Luckily enough, there are numerous ways to design a captivating marketing campaign and promote your project. You just need to focus and follow the right guidelines, so here come 8 tips to promote your tech startup.

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Customer Experience ROI: How to Measure it Effectively

According to McKinsey, maximizing customer satisfaction may increase revenue by up to 15%. Moreover, doing so while reducing the cost of customer support may lead to increase of up to 20%. Having in mind these stunning facts, there’s no room for wondering why extraordinary customer experience is becoming one of the biggest passions for numerous businesses.

To understand how CX affects your business performance, you should figure out how strong is the interconnection between:

  • their satisfaction with your brand and
  • the amount of money they spend on your brand.

The quantitative expression of this connection can be a painstaking process if you don’t know what metrics you should rely on. That’s why in this article we’re leading you through the process of CX ROI determination. Stay with us and find out more about:

  • Key metrics to effectively measure CX ROI
  • Efficient customer data consolidation and correlation
  • Simple ways to improve ROI by using adequate support tools

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6 Traditional Marketing Solutions To Support Your Online Brand

Judging by the enthusiasm with which digital advertising marketing is being promoted online, one would think that we have finally stumbled upon the holy grail of marketing. While it is true that worldwide internet coverage has opened up a whole new playing field for advertising specialists, this didn’t render all other marketing strategies somehow obsolete.

Traditional advertising techniques are as effective as they ever were, even if they are no longer in the spotlight. And in fact, the rise of digital marketing has often been accompanied by an increase in relevance of some older advertising methods. Marketing experts are starting to realize that instead of replacing traditional marketing solutions with brand new digital ones, they are better off trying to combine them for maximum effectiveness.

The digital world is starting to spill over into real life by means of technologies such as AR, holograms and smart devices, creating new advertising opportunities for those who are willing to embrace both old and new marketing methods.

To give you a taste of how traditional marketing can combine and interact with its digital counterpart to produce better results than using either method in isolation, we have come up with a list of ways in which offline marketing solutions can work to promote your online brand.

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Ways To Practice The Best Mobile App Marketing & Distribution Strategies

Having a great application right from the beginning is no doubt an advantage for the marketers.

However, a well-curated app marketing and distribution strategy are much important to practice app marketing the right way. These strategies are important to practice when you launch an application.

If done properly these strategies can help you gain a massive audience for your application. These practices can either help you to make your app a successful one or be the reason for its failure if not practiced well.

In order to help you sail through successfully in the app distribution and marketing strategies, here is the compilation of the strategies you need to practice.

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