How to Engage Students using Social Media

How to Engage Students using Social Media

The proliferation of smartphones in the classroom and the stats on social media usage by college students showcase the overwhelming influence of social media on students’ communication habits and their inclination to the network. Data from the Harvard Institute of Politics indicates that 87% of students use Facebook, 47% Twitter, 37% Pinterest, while 34% make use of Snapchat.

As students now turn to social media to as well as to air their ideas, we look at how manufacturers and businesses who are looking to reach out to this market segment can take advantage of this trend.

The whole paradigm behind successfully communicating with the students utilizing these platform is to determine what the students want. The article below provides some insights into a successful engagement.

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Three Effective Ways to Use Customer Relationship Automation Technology

Three Effective Ways to Use Customer Relationship Automation Technology

As a business owner, you definitely understand the importance of providing top-notch customer service. While you would like to get to know each customer by interacting with them directly, your company is so busy and you have so many clients, this is simply not possible.

Fortunately, thanks to customer relationship management (CRM) software, it is quite possible to automate the process of engaging with customers while meeting their needs. To understand how customer relationship automation can improve sales and use this technology as effectively as possible, consider the following:

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How To Use The Elements Of Design To Increase Conversions

How To Use The Elements Of Design To Increase Conversions

The number one thing that will make your online marketing success and your goals achieved is your website’s conversion.  There is a number of elements that are known to boost this conversion rate like a call to action buttons, but in the end, all comes down to the fact you need to make your website extremely engaging.  Marketing and promotional materials are always helpful to get people interested, but once they land on your website its design becomes your biggest weapon.  From designing your logo to the overall texture, every visual element must have its own ‛bait’.  Almost half of the consumers will judge the credibility of your brand based on your design and every experienced web marketing expert will point out that the positive experience of your visitors is highly affected by the presentation of your content. So let’s take a look at how can you make the presentation that will make them hooked.

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Making SEO and User Experience Work Together

Making SEO and User Experience Work Together

At first glance, search engine optimization and user experience design seem to have little in common. SEO functions by adjusting websites for search engine algorithms, whereas UX development is aimed at producing a kind of experience which will turn visitors into converts. However, while their end-goals seem to be different, the methods they employ for achieving them have some overlap. In many instances, the same design principles can further the objectives of both SEO and UX at the same time. Needless to say, using these multi-purpose methods is extremely useful because it saves time, effort and costs of website development. This is especially relevant for businesses with a limited budget for online promotion looking to get the best possible return on their investment. In the rest of this article, we will examine some of the most common strategies and practices which can improve both search engine rankings of a website, as well as the experience of using it.

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