The proliferation of smartphones in the classroom and the stats on social media usage by college students showcase the overwhelming influence of social media on students’ communication habits and their inclination to the network. Data from the Harvard Institute of Politics indicates that 87% of students use Facebook, 47% Twitter, 37% Pinterest, while 34% make use of Snapchat.
As students now turn to social media to as well as to air their ideas, we look at how manufacturers and businesses who are looking to reach out to this market segment can take advantage of this trend.
The whole paradigm behind successfully communicating with the students utilizing these platform is to determine what the students want. The article below provides some insights into a successful engagement.