The concept of content marketing is quite simple. You create quality and engaging content so that people would read or watch it and ultimately buy your product. However, not every content marketing strategy is a good content marketing strategy. This is especially the case because content marketing is constantly changing and what worked before may not do the trick in 2019. That being said, we came up with five tips for creating better content marketing in 2019.
Keep track of your content marketing efforts
2019 is all about data. The technology has advanced so much that you can now collect almost any information about your content marketing efforts. Therefore, you need to collect your data and improve your content marketing strategy based on the info you get. If you do this right, you can use data to make sure your folks engage in your content in the next twelve months. According to some reports, not many Australian businesses keep track of their content marketing efforts. This means that if you start collecting data, staying ahead of the pack will be much easier.
Improve your content distribution strategy
While creating quality content is key, it’s extremely important that you distribute that content correctly. Even the best article won’t help you attract more customers if it goes unnoticed. This is exactly why you need to put a lot of time and effort into distributing your content. First of all, you need to identify social media platforms you can share your content on. Just like in the last couple of years, Facebook, Instagram and Twitter are going to dominate the web in 2019 and focusing on them is recommended. Another good idea is to connect with bloggers who’ll allow you to post guest blog articles or videos on their websites. Renderforest is a great help to make professional videos in minutes.
Embrace different advertising formats
When you create content, the easiest thing to do is to put it on your website and social media. While doing this is an absolute must, you should also consider other advertising formats you can use to promote your content. This is why working with experts who can help you reach a wider audience is a must. For instance, there are experts in advertising from Sunshine Coast you can turn to and ensure both online and offline readers engage in your content. Their print circulation reaches a wide audience and can do wonders for your content marketing strategy. Of course, they can also help you promote your content on the web.
Listen to your audience
One of the best things about social media is that it allows you to communicate with your audience. So, if you share your content on social media, you can go through the comments and see what web users have to say about it. And this doesn’t only include loyal followers of your brand but also anyone else who stumbles across your content. Quite often, you’ll receive messages from your audience with suggestions for improving your content. We recommend reading every message you get and keeping a list of ideas you get. You can later use these to take your content marketing strategy to the next level.
Don’t just create content
Just like in the last few years, creating content just for the sake of it isn’t going to do you any good. Not only that people online don’t want to read low-quality content but they’re more likely to stop visiting your blog or social media pages after you post something they don’t like. Luckily, creating quality content isn’t as difficult as it seems. You need to make sure everything you state in your article or video is true and can help your audience find out something new. When it comes to written text, double-checking your spelling is an absolute must.
There’s a lot more to content marketing than meets the eye. The five tips we talked about earlier will help you improve your content marketing strategy and reach even more people in 2019.