We now live in a world that is dependent upon the internet, technology, and people to use both. If you’re not using the internet and don’t know how it operates, then you are behind on the times. Yes, we still do business the old fashion way, but most of the time, business is conducted and completed through the internet. This is the reason why someone leaves their email on a contact form and then purchases the item that is marketed to them through email, leading to a sales page for them to input their credit card information. Due to this reality we live in, we will focus this article on the topic of the three things you can do to maintain a successful website, so let’s get started.
If you don’t have a website, then please stop reading this article right now and make that your priority. Once you have a website launched, then we come back to this article and read the three things we will define today.
Before we proceed to labeling and describing the three things that will allow you to maintain a successful website, we have to understand what “successful” means to you.
For me, having a successful website means that people are visiting it, staying on it for long periods of time, and coming back to it. It also means that I am constantly updating it and sharing on social media, to create content that people will want to give their time and attention to.
If you sell things on your website, or sell a service, then a successful website is one that is selling your items or getting your new clients. Once you have defined what “successful” means to you, then we can discuss the three things to do to maintain it.
1) Create Engaging Content:
The first step to maintain a website is to create content that will be engaging for your visitors. A website is simply the hub for every single piece of content you can create. If you create a social media post, it should redirect to your website,
if you create YouTube video, it should redirect to your website. The more times you connect a piece of internet content to your website, the better the google algorithms work in your favor.
This means that your search engine optimization (SEO) will be on point, allowing your page to found on the google searches much faster.
You should be creating blogs as well which can be used to educate people, to sell them on something, or simply to entertain. These blogs will be hosted on your website, but can also be shared with other people and be posted on their website, to redirect the viewers to yours.
If you want a successful website, then having a blog is one of the best things to do. You can also connect these with a Vlog, where you include video, or turn your written blog into a video and turn it into a Vlog.
Because people’s attention spans are shorter than a goldfish, including short videos that get to the point is a great strategy.
2) Automate Your Social Media:
This form of content creation should be automated. Yes, we know it only takes a few minutes to create a social media post, but it is a much better and faster strategy to create and schedule your posts out for a month or so, posting once or twice per day.
You have to find a company that does this for you for a minimum amount of money. Trust me, doing this will free up so much of your time, and you will only have to worry about creating your ads once every month.
If you can create thirty or sixty posts and schedule two every day, you will have content for every social media page.
Using tools like Canva, you’ll also be able to immediately convert the size of the post so that it can be posted on every other social media as well.
3) Spend Ad Money:
“Scared money don’t make no money,” is the quote that advertisers and investors live by. Now, this doesn’t mean that you simply go out and spend a bunch of money on advertisements to which you have no idea the outcome.
Instead, research, learn, and create a marketing strategy such as using Google Ads, YouTube Ads, or the Facebook Ads campaign. Either one of these paid advertisements will ensure that you have a consistent amount of traffic going to your site on a daily or weekly basis.
There will come a time when you will hit a plateau in your business or website traffic and will need to make some changes. The first will be to save up and put some fuel (money) into the advertising machine of your choice.
In conclusion, in this article we discussed the topic of maintaining a successful website and how to do it. We mentioned maintaining relevant content such as video, blogging, and having your content shared by others.
We also discussed automation of your social media which will allow you to be free your time and to do other business related tasks. If you do these three things consistently and don’t give up, you will have a successful website and a captive audience. Monitor your website performance with quality and assurance testing.
What is QA testing? Quality and assurance testing will help you optimize your website performance which concludes the last crucial step in maintaining a successful website. Continue doing these 3 steps with your website and watch the growth of your website performance skyrocket.