Blogging can make a significant impact on your business. However, content that reaches your target audience makes the desired impact. So how do you reach your desired audience through blogging? Let me show how.
#1. Guest post
Guest blogging is an excellent method to reach your target audience. It involves contributing to top blogs in your niche. The first thing is to identify blogs in your niche that have an engaging audience in terms of comments and shares. Contributing to blogs that have no engagement will not give you desired results.
Next, you should contact the blog owner and offer to write a guest post. Collaborating with other bloggers in your niche is a great way to increase web traffic to your site and save cost.
When it comes to writing, ensure you give your best shot. Some people may be tempted to hold back and keep the best content for their blogs. Similarly, promote your guest post as if it is on your blog. Guest posts can help you build an email list which is a highly effective method of keeping your audience coming back.
#2. Post Great, compelling Content
This method involves creating compelling content that attracts a specific audience to your blog. But that is not enough. Few pieces of content will only make your quest to reach a specific audience an uphill task. Before you even think of visibility, ensure that you have a lot of content, including blogs and videos.
Here is another important point. Create viral content. Coming up with content that will go viral can seem like a daunting task. But it is not.
So how do you go about it? Write great headlines. If you get the headlines correct, most people will click on your blog. The post length also matters. People are more likely to share long content over 1000 words. Long posts mean more SEO opportunities and hence, a higher conversion rate.
Lastly, Use rich keywords and links. Incorporate keywords and key phrases that your target audience is likely to use. Keywords help search engines to direct traffic to your blog.
#3. Use forums
Where does your audience go to when looking for information? Without a doubt, there are platforms that your desired audience endear and trust. You can get free exposure by participation and posting a guest post in forums such as Reddit. Just like retractable banners are used to show off business in events forum showcase your content to target audience.
Forums can help you get popular keywords in your niche. Essentially, you will find the main question asked by your target audience. For instance, Quora is a great platform to find out what people are more interested in your blog niche. Use these questions and keyword to create content offers solutions to your target audience.
#4. Social media
Social media is a great platform to reach your target audience with blogging. Share every blog post on your social media networks such as Twitter, Facebook, Interest, and LinkedIn. Social media can be a great source of traffic.
When you get social shares, you are more likely to reach your target audience. It is therefore prudent that you add share buttons on your blogs. More importantly, ensure you respond to comment on your blogs and social media. Answering questions and responding to comment helps to build strong bonds with your audience.
#5. Comment on other blogs
Sadly the comment section of some blogs contains spam comments that create a negative impression. However, if you give a valuable, genuine, and informative comment, you will attract massive traffic back to your blog. This means you will have more viewers. The more traffic you get, the more you will be able to reach your target audience.
#6. Build Email List
Building an email list is one of the best strategies to reach new readers and keep the current audience coming back. It is preferable to use an email provider such as MailChimp. An email provider will not only give you better control over your email appearance but also offer better analytics. You will also be able to use an Autoresponder feature that allows you to send emails in a sequence.
Here is an interesting point. Offer something to your potential in exchange for an email address. Remember, your audience has a problem, and your goal is to get a solution. Offer free guide, checklist or template for free. Make it easy for your audience to subscribe by offering plenty of opportunities.
#7. Build Relationships with Other Bloggers
Blogging requires connections and networking with other bloggers to foster strong links. Relationship with influential bloggers can help you connect with blog audience and improve engagement. With more relationships, comes more readership and a golden chance to reach your target audience.
But how do you connect with other bloggers? Share their content and email them regarding their latest post. Some of them will return the favor by sharing and promoting your content. This will help to increase your website’s traffic and establish your brand.
There are numerous ways you can reach your target audience through blogging. Here we have listed several practical ways to get you started. Ensure you establish and solid long term relationship with your audience. Otherwise, you will lose them. Also, expand your network to enjoy the full benefits of blogging. Remember if your content is not getting to the right audience, you won’t achieve much. Lastly, and more importantly, content quality is key.