A report by Next Big Sound found that one trillion streams of music were played during the first half of 2015 across YouTube, Vevo, Rdio, Spotify, SoundCloud, Vimeo and Pandora. We live in a world with more streaming options than ever, and more access to music than the average music fan can handle. But that can also make it tough to discover new music and artists. The music industry is responding to the rising demand for streaming music consumption by delivering customized service and experiences. It’s becoming easier for consumers to find those hidden musical gems in a sea of streaming songs. Here’s a look at how tech innovations are revolutionizing the way we consume music.
Data-driven Music Recommendations
The future of how we experience streaming music hangs on how precision data drives personal recommendations. Moodagent helps users discover new music that’s meaningful and personalized just for them. For example, Moodagent provides instantaneous auto-tagging to help accurately track a song’s metadata. The data can then be used to fine tune the index in a user’s catalog and make it highly searchable. This enables music lovers to find what they’re looking for instantly, and get new recommendations based on their past preferences.
Native Smartphone Apps
Music lovers can look to their own smartphone to discover new music. The Samsung Galaxy S7 edge offers Google Play Music so users can create unique playlists and find music recommendations based on their mood or activity. Google Play also houses learning algorithms to study user behavior and figure out their musical preferences. These algorithms help users discover new music based on their daily habits, and find music they love.
Google Play also eliminates the need to pull up playlists every time someone wants to hear a specific mix while jogging or taking a long walk. Its algorithms work to understand when someone is heading to the same spot every day to go for a run, and will automatically access their favorite playlist that motivates them to get fit.
Music Discovery Apps
The marketplace is full of music discovery apps and resources that can help find the music its users enjoy most. Shazam can listen to the music someone is hearing at a coffee shop and tell them the name of the song or artist. Users can also follow their favorite artists on Shazam for music recommendations, or type their new favorite band name into a site like Music Suggestion Ninja. The site comes back with similar bands, songs and related music. Music lovers can even create a YouTube playlist of related songs to enjoy streaming music videos on the go.
Music Subscription Services
Music subscription services like Pandora have evolved from free music streaming models to premium on-demand services. Pandora’s premium service harnesses the power of data to personalize new music recommendations for its users. But Pandora isn’t the only major player in the marketplace. Today, SoundCloud and Amazon are competing for a piece of the streaming music profits.
Amazon’s Prime Music service is included in user’s Prime membership with over two million songs for ad-free and on-demand content. Music lovers can tap into curated playlists and personalized radio stations to listen to their favorite songs. Users can also upgrade their plans to listen to Amazon’s streaming music on their Echo, or get unlimited songs on all of their devices from smartphones to tablets.
As the power of data enhances our streaming music experience, we’ll see more options for customization than ever before. That focus on personalization could also make it easier for bands to get discovered in a saturated marketplace and connect with its ideal fan base.