As we slowly uncover all that artificial intelligence has to offer across different industries, the various ways in which AI can boost digital marketing efforts becomes more and more apparent.
According to a recent report by Salesforce, 57% of marketing experts stated that it was essential to incorporate AI in marketing for a more personalized customer experience.
So how exactly does artificial intelligence help marketers understand their customers? In a nutshell, the data that is generated when a user browses the internet is gathered for AI analysis. This data reveals valuable information about the user’s interests and behaviors.
Using this, brands and businesses can optimize their online marketing content to make it more relevant for their target audience.
Through the data that AI provides, marketers can deliver a more tailored and targeted digital marketing campaign, which can ultimately result in a much higher ROI for the business.
AI is being used by a growing number of top brands to inform many digital marketing channels, such as PPC, chatbots, email marketing, and online ads.
Video marketing, in particular, can be massively boosted by artificial intelligence. With online video consumption on the rise, read on to find out 6 reasons why AI can effectively amp up your video marketing strategy: