Starting Up: Small Business Social Strategies

Starting Up: Small Business Social Strategies

It is never easy to get a small business up and running. From finding funding and new employees to getting the licenses needed to operate, small business owners have to think of everything in order to be successful. Social media is no exception. Today’s consumers are more active on social networks than ever before and this trend shows no sign of slowing. As your small business begins to develop its social media marketing strategy, you want to know who your target audience is, where you can best reach them on social media. Then, you reach one of the most difficult obstacles: content. What type of content should we be sharing and how should we share it. Focus on these three things and starting up your small business’s social media presence will hit the ground running.

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Mad Men’s Guide to Advertising as Marketing of Last Resort

Mad Men's Guide to Advertising as Marketing of Last Resort

I want to share with you a long-held fallacy that advertising is effective. It’s not.

How can I be so sure?

The myth of advertising as an effective means of gaining new business is based on the fact that some people, in some way, at least to some extent can visibly measure the positive effect advertising has on their product.

However…

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