Digital marketing is a combination of various elements, all of which play a specific and very important role. With its purpose to improve brand image and strengthen the bonds with target consumers, branded content is becoming one of the essential elements in the mix.
Today, more than 200 million people use ad blockers. Customers carefully select the content they want to consume, so you must go beyond paid advertising. To put it simply, you need branded content to promote the values that your company represents.
But how exactly do you brand content? What makes it so different from traditional content creation? In this post, we will give you answers to these questions and show you the 7-step guide to branded content.