Companies are struggling. Roughly 85 percent of all businesses today cannot make accurate sales forecasts, and somewhere around half of all their time spent chasing leads is unproductive. However, artificial intelligence is transforming these shortcomings by providing unprecedented insights and analysis. While you will always need a human touch to be effective in sales, AI is able to augment those efforts in a meaningful way. Here’s a look at how.
In today’s business world, communication is one of the most important things to scale a brand. The better you communicate, the more you trigger people to engage with your brand. When you are running an online business, you need to provide the best possible customer support services and a chatbot can really help you do that.
It happens so many times that users aren’t able to find their desired things on a platform. As a result, they get confused and leave the site without making any purchase. A chatbot can help you guide these sorts of users find the right product or service once they arrive on your site. Moreover, it can also help you increase the conversion rates.
Technology has come a long way. Now, businesses do not need to vie for a front-page advertisement. They can promote their brand anytime, anywhere using the power of the internet. Thanks to this, a new type of marketing known as digital marketing has emerged. But, the face of digital marketing is also changing drastically with the rise of Artificial Intelligence.
AI is seen by many small businesses as a futuristic formula that is out of their reach due to expense. AI is also seen by many small business owners as a potential loss of control by their business–as if AI will suddenly spring up from a computer and start shooting people a la the Terminator. However, AI is rapidly becoming affordable for small business owners as well as easier to integrate into the daily life of a small business.
Read on to discover how small businesses can use AI to boost their business growth.