How Artificial Intelligence Is Impacting Digital Marketing

Technology has come a long way. Now, businesses do not need to vie for a front-page advertisement. They can promote their brand anytime, anywhere using the power of the internet. Thanks to this, a new type of marketing known as digital marketing has emerged. But, the face of digital marketing is also changing drastically with the rise of Artificial Intelligence.

What Is Artificial Intelligence?

If you are reading this article, then you may be aware of Artificial Intelligence; even so, let us first define what AI is. It is the intelligence which is shown by computers and machines; their ability to perform tasks such as decision making, visual perception, speech recognition, etc., which would typically require human intelligence. Tablets, Androids, Alexa and Chatbots, are all examples of Artificial Intelligence.

Self-driving cars watch that you can use to track your health, and sites that are personalized according to your browsing tendencies; everything that seemed to be in the distant future is a reality today. Now, AI is being used by 15% of the enterprises, and 31% plan to include it within their business strategy within the next year.

Why Is Artificial Intelligence Being Used?

AIs are being used for a variety of reasons. Businesses can get a lot out of these nifty programs and can reach a wider audience. In fact, 72 % of business owners deem AI to be of business advantage. A few benefits of AI have been outlined below:

Increase in efficiency: Artificial Intelligence programs are not prone to human errors; they are less likely to produce a mistake in their work. Thus, when a task is assigned to an AI, it is expected to get done in less time, with fewer errors and thus, increase the efficiency of the business.

Everyday Applications: even if a person is not in the business sector, they may still be aware of artificial intelligence since it is so widely used. In their everyday lives, people use artificial intelligence in their phones, GPS, voice recognition programs, location check-in tags, and just about everything else. It has made life unimaginable easy and free of complications.

Help business websites: AI can predict consumer behavior and decisions. They can analyze data to correctly predict and personalize a user’s experience with a particular site.

These advantages provided by AI prove to be indispensable when it comes to the growth of a business. Due to the ability to analyze data so quickly and efficiently, companies can use them successfully to improve their business output.

How Has Artificial Intelligence Impacted Digital Marketing?

Enterprises which perform better than their peers and are already using AI as a part of their business strategy are 28 % more likely to be using AI for digital marketing purposes. The main use of AI in such cases is the analysis of critical data along with personalization of the website.

AI Has Been Able To Help Revolutionize Digital Marketing Through:

Market to Your Target Audience:

Businesses can collect and analyze a vast amount of data thanks to the technology of AI. They are able to use this feature to come up with predictive strategies for marketing. Thus, companies can now invest in more tailored ads that are relevant to a user’s interests as well as queries. These smart ads will ensure that users are not bombarded with irrelevant and pointless advertisements. Hence, with the special help of Artificial intelligence programs in analyzing consumer data, you will be able to provide customers with just what they are looking for at the right time.

Better Returns on Investment (ROI) –

Higher returns on investments result from careful analysis of available social data and customer relationship management. However, this task has never been quite easy r quick to accomplish for many companies. With AI, businesses are now not only able to analyze large amounts of data but also use to create a more personalized strategy for marketing. With the help of AI, businesses are able to frame personalized messages based on the browsing habits of the user and hence, provide the user with the correct trigger at the exact time. Thus, with the help of machine learning and well-planned marketing strategies, companies will be able to nudge users into the next step of the buying process.

Personalization for Every User –

As mentioned before, one of the main reasons why businesses make use of artificial intelligence is because of their ability to analyze a large amount of data quickly. This ability, therefore, allows them to correctly predict the behavior of the customer, as well as gain an understanding of the likes and dislikes of the customers. AIs can, through careful analysis, which items are likely to get the user to click on them, and eventually buy the products; as well as which products customers are more likely to turn away from. Thus, they are also more likely to produce accurate search results, interpret what the user is looking for and in general lead the customer to pages which will be of interest to them. According to the SEO heads of reputed SEO agencies – Tangensys & SeoBirdie, Google is also revolutionizing the search results day by day using AI.

Help Like Never Before –

One of the greatest aids to any business website is a Chatbot. These chatbots are designed to help users resolve all queries that they may have. With the help of chatbots, companies are able to make sure that their customers receive the assistance that they need 24/7. Additionally, with chatbots, you can always be sure that the customers’ query will be handled with great patience, unlike with humans who may become frustrated after a certain point.

All in all, it can be said AI, has slithered its way into the digital marketing world quite efficiently. It has become so integrated into digital marketing strategies for businesses, that it is hard to imagine anything else. But, even with AI providing so many benefits at the moment, it still has room to grow further. AI is set to develop better and more useful features every year; however, there are still some takes which will require human skills and abilities.


Author Bio: Manish Kumar is a digital marketer and versed blogger. He has been working in this field for some time now and knows how to balance creativity and technical side of content.

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