If you are a small business, you most likely have a billion things going through your head at the same time, all competing for attention. Because of that, optimizing your SEO is probably last on the list of things to get to, right behind replacing the filter in the coffee machine.
In reality, SEO should be one of your top priorities if you plan on growing your business. If you can’t afford the cost or don’t have the time to invest in learning SEO, you can always hire it out to a firm like SEO Sydney, but a good SEO presence can make or break your company before it even gets off the ground.
Below are a few reasons why you should invest in SEO for your small business.
It Will Improve the Customer Experience
At its heart, SEO is about linking your site with keywords that users search for, and if your site has repeatedly shown to be what users need, you will be rewarded with more traffic, which, in turn, drives more customers and higher revenue.
Why not make that experience the very best it can be? By combining an improved SEO presence with a great website, you will have a happy (and returning) customer.
It Will Increase Your Visibility
No matter what industry you are in, the main goal is always to attract more customers, and SEO is the best way to do just that. People associate high rankings in Google searches with high-authority sites, and so by placing your site near the top of search engines, you are increasing the trust that someone will have in your business. Not only that, but the drop-off in click rate between the first and second results on Google alone is staggering: nearly a 15% difference. What would you do with 15% more customers?
It Will Bring You More Interested Customers
What every business is looking for is not just eyeballs on their website, but eyeballs that are attached to credit cards. If someone is searching for a particular item, they will most likely search through Google first to see what is available. If your site is in the top five results, the chances of them buying from you increases exponentially.
Most importantly, a strong SEO presence will send you customers that are perfect for your business. No more blasting an advertising campaign to millions of random faces; SEO ensures that the customers that find your website are the ones you wanted to attract in the first place.
Without SEO, companies are forced to rely on paid advertising techniques, such as Facebook or Google ads. These can certainly play a role in your marketing campaign (and probably should, if you have the budget), but think of SEO as free advertising juice. You can either pay to have your company listed near the top of Google searches, or you can optimize your SEO and have it placed there for free. It’s up to you.
It Will Improve Your Brand
Never underestimate the power of a well-placed brand. In the 1989 Major League Baseball All-Star Game, Kansas City Slugger Bo Jackson came to the plate and ripped a massive 450 foot home run. Immediately after that, a commercial ran by Nike advertising a new brand of cross training shoes with Bo Jackson as the main endorser. The result? Sales skyrocketed.
Your brand needs to be front and center in the digital universe for the industry that you’re serving, and there’s no better way to do that then by increasing your SEO presence. If a user begins to see your brand pop up multiple times across several different (but related searches), you can expect to see that customer return time and again to your website.