The field of graphic design, also called communication design, is vast. It’s the art of expressing visions and ideas through visual and textual ways. Websites, logos, business cards, advertisements, and brochures are the end product of today’s modern graphic design.
All graphic designs should have one common objective, to direct the attention of the public towards a business or product. In order to-do-so, it is vitally important for designers to follow current trends. Often the flat design trend is followed ardently by current designers, but we have reached what the industry is now calling ‘The Flat 2.0’.
Trends come and go and then come back again, for example in 2018 we have seen the use of bright colors coupled with bold fonts back in favor. In today’s world trends in the graphic designing business come and go quickly, so a designer needs to keep his or her fingers on the pulse.
However, there are some trends that graphic designers will keep going back to. This is primarily because they find a particular theme highly useful and rate ease-of-use over what’s currently trending.
Graphic designers can carry great influence over rapid changes happening in the cultural and social world. Due to web accessibility, designers have access to different cultures and visual experiences to get creative. As a consequence, we notice new graphic design trends emerging every year.
While some of these can disappear fast, others endure due to their familiarity with designers. Some of this year’s latest graphic design trends are responsive designing, speed & users, typography, and material designing.
Read more7 Modern Graphic Design Trends for Designers