There are times when you wonder if a website is meeting its set objectives/goals. And with this, what usually comes to mind is to conduct SEO audit with an aim of finding out if there is nothing to worry about. But what if there is a lot to fix?
Content marketing and optimization rules keep changing and this means, a strategy you apply today, may not help much in the near future. And you wouldn’t want to be caught on the wrong side practicing outdated SEO tricks or those which violate Google’s terms. It is often a matter of coping with new changes and correctly implementing them because it is a necessity not only for bloggers but also webmasters. Professional content writers such as research writers from Termpapereasy, if rightly engaged, can be of great help here. You just need to know what roles they can play in helping realize your SEO goals.
Website SEO Audit: What is it?
Now, this is more or less the same as performance appraisal at the workplace. Taking note that a number of things usually contribute to low output or productivity such as poorly motivated employees, the inadequacy of skills or underpayment, taking up measures that would give you a competitive edge becomes a necessity. Website SEO audit is almost similar to such a scenario, except that this time around, there are no employees.
A website is your employer, and this time, you have control over it. You dependent on it and so, finding out why it is not generating as much traffic as it used to, why content conversion rate has plummeted and why no one is making inquiries is are meaningful concerns in auditing. It helps you identify mistakes and implement working recommendations.
The question however is; how do you do it? According to MOZ, an internet software company, the greatest SEO audit in the world isn’t supposed to be complicated. Research writers can very well blend into your auditing efforts to make it a huge success. But before I take you through that…
Here are components of a good and comprehensive SEO audit:
- Your website or company name
- The strength of your content
- Links network
- Web Content optimization
- Site navigation
- Sitemaps and company information
- The design of your website
- Site graphics and loading period
The audit report, which is basically meant to help you make meaningful improvements on your website, should entail the following:
- A report with a usability review. Here, there is need to come up with a comprehensive checklist based on the SEO audit tool you are using.
- A checklist of competitor SEO performance or scorecard. What are they doing differently that puts them ahead of your website?
- A report that shows your findings in the most descriptive way. Screenshots are important for in-depth
- A review of your content strength as well as weaknesses
- You should also come up with an action plan, usually referred to as recommendations
Image courtesy: Startupbeat com
How to involve Research writers in website auditing
This is the gist of this post and it is important that you read in between the lines. Writers, especially those who specialize in research are undoubtedly reliably informed on a range of issues and their input in your site audit shouldn’t be underestimated. From their knowledge of SEO techniques to research skills, providing you with the most reliable information for website auditing and improvement is something you can rest assured of.
Before they jump into action, it is imperative that you furnish them with the right information regarding the duties you want to be accomplished. It is through this that you can rest assured of a comprehensive report on your website.
Content and formatting
There are a number of things that research writers can help you achieve here. Formatting cuts across many things and a good audit should be able to tell whether the right headers are used so that the right cues are sent to search engines. A good hierarchy is thus what they will recommend in the order of H2, H3, H4… to break content into the simple and readable format. Copy formatting, linking to outbound and inbound sources are among other factors they will also look into and recommend the right way to go about it.
Research on correct use of permalinks
Every time you create a new page on your website such as ‘Contact Us’ a new link is auto-generated. With the help of content research writers, you should be able to tell whether these pages are associated with your site or niche. Auditing this should aim at creating more SEO friendly keywords for each and every page and include them in page URLs.
SEO and Use of Images Alt tags
Sometimes images don’t load in good time or not at all and readers are anxious to know what they contain. If you do not use Alt tags in your images so that when they fail to load, there are text snippets describing what they contain, SEO is affected. This is an area where research writers who are involved in site auditing should be able to look into and advise on the right alt texts to use. The size of images to include in posts equally matter, not to mention links associated with the same and whether sharing them across social media platforms is taking place the right way.
Other Crucial SEO audit factors
When you decide to hire research writers so they can help you audit a website, among other areas they will delve into include conducting keyword search so that you know what your competitors are using, review of XML sitemap, looking into whether meta descriptions and meta titles are correctly written and also whether your content is of great quality and original.
In conclusion, site auditing with the help of research writers will help you cover so much that you can never do on your own. If your post does not contain a call-to-action, do not cite useful resources and comments are usually ignored, they will recommend the right fixes even without using SEO audit tools.