Instagram! A very common word for everyone these days, especially the younger generation. Everyone knows about Instagram and every second person uses it. Though it does not need any explanation, it is an exponentially growing social media platform these days. We will take a sneak peak below on how Instagram impacted largely in the Fashion industry.
It is getting famous rapidly. Instagram is one of the most used social media apps. It can be used on mobile phones, laptops, and PCs. Instagram is a photo-sharing and video-sharing application.
It was developed in 2010 and is now owned by Facebook. It was first launched in iOS and then got its release on the Android operating system in 2012. Gradually, it was released on different systems including Fire OS and Windows 10. It provides a wide range of filters and ideas to beautify your pictures and videos.
Users also have the opportunity to like and share someone else’s photos. Also, you can follow your favorite people on Instagram to be updated on their activities. It was first released according to the size of iPhones and was restricted to it. But, in 2015, the restrictions were removed so that the application can work better in all other operating systems as well.
It has always tried to improve its performance with the introduction of different features and updates. From filters to bug fixing, everything keeps on improving on Instagram on a regular basis. It connects you to the world. You can also chat and talk to someone through Instagram. It is very easy to use. People can also use Instagram to promote their businesses.
Instagram for Business Purposes
Every small and large business should definitely consider Instagram as a business expanding platform. It is one of the most basic marketing strategies that is widely used by people all around the world. You can use Instagram to boost your business and increase your sales. You can share the images of your products and make them available to various people.
Since it is very easy to use, you can display your creativity on Instagram through photos and videos with the minimum efforts. Also, keep the audience engaged by sharing pictures on a regular basis. Using trending hashtags will enable you to expand your reach to a larger and varied demographic of people.
The best part is that these accounts are absolutely free, though your business account would be slightly different from a personal account.
Instagram in the fashion Industry
People across the world use Instagram to showcase their fashion products to the public. They post their ideas and creative skills to increase the reach of their brand.
By using right hashtags and compelling captions on Instagram you can increase the outreach of your fashion company. You also have the opportunity to directly contact and interact with your customers/ consumers. It builds an online platform to display your artistic and creative skills.
Out of the top hundred brands in the world, around 90 percent of them are on Instagram. It is very easy to use and manage; this increases the importance of Instagram in this industry.
You can keep a proper track of your brands and outlets through Instagram. Everyone is using this as a platform to share their styles and trends with the world.
Earlier, a fashion show was an event that was to be attended in person, but nowadays, it is growing on the internet. Designers are opting for this method to expand the outreach of their fashion styling. Your brand showcasing is just a tap away. All you need is an Instagram account and a device to share your brand with the world. People can also use it to directly sell and buy products.
How to grow your fashion industry business on Instagram?
It is very easy to spread your brand using Instagram. You can increase engagement on your Instagram profile through in many ways. Here are some pointers for you to implement, this will attract more users to your posts.
Post good quality images
Instagram is all about creating a beautiful photo or video gallery. If a new user visits your profile he or she will have a glimpse of your timeline before pressing the follow button. So make your Instagram gallery attractive by posting higher quality images. To impress your audience always check the quality of your images or video. Upload images of high resolution and make sure there are no blurring or photo bombers.
Apply relevant hashtags
Hashtags on Instagram are a pretty big deal, it attracts the potential audience to your posts. With the latest Instagram updates, users can now follow hashtags as well. For example, if a user follows #fashion, all posts with fashion hashtag will be updated on their feed. Popular hashtags will increase the outreach of your brand and will help your product trend across the world.
Also, one more important thing is a good caption. Your caption must be compelling in such a way that everyone loves reading it and people like viewing your business account again and again.
Another way to catch the attention of people is through tag people and famous profiles on your post. You can also tag various people and products in your posts so that you have a big audience to display your pictures and images.
Videos on Instagram are likely to create more engagement compared to posts. They not only get more views but also more share.
More than 500 million people view Instagram stories monthly, that’s pretty huge. isn’t it? Instagram stories are the best way for a quick advertisement. There are so many things you can do on your Instagram story like you can alert your audience about new offers on your product, create engagement through quizzes and polls and much more.
The best thing about Instagram stories is that it appears on top Instagram feed. so it is the first thing users will notice in the Instagram profiles.
Connect with influencers
Social media influencers are the trendsetter, they are the most active users and have a huge list of followers. Collaborating with famous influencers will get you a huge audience reach. So dig and find some of the Instagram influencers and make them your brand ambassador.
People in the fashion industry prefer using Instagram to spread their business. People can also share their talent and creative skills using this social media platform. It allows direct selling and buying of products. The seller or the product manufacturer can directly get in touch with the consumers and customers. It has garnered a lot of success in the last few years and is growing rapidly and exponentially.