Business cards have for a long time played a critical role in creating person to person network and communication channels. Besides being amazing marketing tools, they are also a great way of breaking the ice, outreach and keeping contacts. Quite often, we go back to our cardholder to check out just in case we have a contact who can sort us out with a certain urgent need. The greatest beauty of business cards is that they are quick go-to resources.
Not all business cards come out impressively or make an impact on our inner feelings. However, those that leave a mark usually have something unique that makes them memorable. You have no trouble remembering them and picking them out from a haystack. What then should a creative card design entail? Here are some tips
1. Be Precise: Capture What’s Most Important
A business card is not a flyer or pamphlet. Save it from too much clutter and unnecessary detail. Instead, capture the most important information that will not keep your audience searching front and back with bewilderment.
A common mistake is to try to capture anything and everything your business does on the business card, hence making it look congested and clumsy.
A business card should be a conversation starter and not a detailed media advert. Nonetheless, there are primary details that should and must appear on the card. These include your business name, your name, and position, contacts, postal and location address. Anything else beyond this should be done in a way that doesn’t break the rule of brevity.
2. Make It Legible
It is a waste of time and resources to design a card that your audience struggles to get details from. Your card design should ensure that your choice of colors, your arrangement of words, the template and all other elements allow your audience to read all the details without any constraint at all.
After all, the primary role that your card should play is to communicate in the simplest way possible.
As you design, your card gives thought to the font color, size, shape, shading among other aspects. Take your time to experiment until you get it right.
3. Choose Your Colors Well
What is the general appearance of your card? How is your color choice and arrangement? Do your colors play any role or communicate any message.
In the world of artistic design, every color has a special place and a special meaning. However, you may not into great detail putting meaning to all the colors you use, although it helps to be in a position to explain your choices.
The easiest point to start is using your official brand colors. This is especially easy if the organization isn’t new. This notwithstanding, your use of colors will also be determined by the nature of your brand. In the entertainment industry, for instance, red combined with black or white gives that reveling and parting sense, but they can also be used for corporate communication.
Again, with colors, there is a bit of experimenting to be done until you achieve desirable results.
4. Make It With The Audience In Mind
Who is the final consumer of your card? This should be a key driver of your design efforts. If and when you get this right. All other duties become easy.
Let’s say, for instance, that your brand makes outfits targeting millennials and the younger generation below 30 years. You will ultimately be inclined to choose something that reflects their energy, and they can relate to. Similarly, if you are a communication firm whose target market is corporate managers, your choice of components for your card design will not be the same as that of the youthful generation mentioned early.
That is an influential factor in your card design.
5. Let It Be Professionally Printed
Many people get some things discussed above right but go wrong on professional printing. Instead, they want to print their cards with the office printer in a bid to save cost. You will go wrong!
The services of a professional printer will help you in a number of ways: choosing the right material, ensuring your colors remain unchanged as well as saving the cost and time used. A professional printing house such as JoinPrint Business Cards will also guide in packing your business card nicely and admirably. Take that direction
6. Let The Finishing Be Outstanding
You can choose just one element that will make your card stand out. A gold-color edge, for instance, will give your card a shiny look that can be committed to memory. It can also be your logo that stands conspicuously from all other elements of the card.
It is more or less like a house design. The finishing may be the most attractive and memorable aspect that helps to shield other substantial mishaps. Just make sure you have something that is really striking.
7. Choose the Right Printing Material
So many people get it wrong at this point that all their efforts to design a creative business card are nullified. Good printing material plays several positive roles in your card design; it determines whether your colors come out as expected, it maintains the quality of the typography, helps to make your card durable and ultimately gives you that professional look that is so essential.
Of course, the cost of a good or high-quality material might be challenging but in most cases, it is worth the investment. Besides, it doesn’t have to be expensive for it to be good. It is advisable to consult your printing company to enlighten you a good way of going about it.
In some cases, your card will play the role of the front office where the first impression matters. It, therefore, pays to ensure that it is done in the right way.
In fact, the card alone can determine whether someone gives your business or not. Keep it simple and professional without giving one element more weight than the other.
Creative design is highly experimental and it does no harm to try a number formats before settling on a final design.