With the internet revolution, digital marketing is not a new concept anymore, albeit it is a much-diversified concept. While there are various forms of digital marketing that you can apply to your business, do you know anything about how to measure the success of your digital marketing efforts? Given below are 8 main ways through which you can measure your digital marketing efforts.
1. Total number of site visitors
You should monitor your website for how many visitors it is having in a particular period of time. By tracking and monitoring the number of visitors over time, you can get the rough idea regarding how operational your digital marketing has been in increasing the traffic of your website. For a successful result, the number of visitors to your website should increase gradually over a period of time like a month. By taking a thorough look, you can find out if there is any problem with your campaign efforts that need improvements.
2. Source of website traffic
By identifying the different source of website traffic, you can get some idea regarding which sources of most effective in reaching your website and which sources you should work on. You can easily categorize performing, underperforming, and zero-performing sources and plan your future digital marketing campaigns accordingly. There are ways to reach a website like writing the website’s URL in the browser, using a search engine, and through other websites like social media.
3. Users’ interaction with the website on every visit
It is a more detailed study of your website traffic. You can have a look at the factors like how many and what pages the users visit on your website on a regular basis, what they do on those web pages, what is the bounce rate, and so on.
However, do not get confused that the higher interactions mean higher conversion rate. However, with the right marketing strategies, you can encourage your visitors and convert those interactions into conversions in the form of subscriptions, downloads, purchasing, and so on.
4. Number of conversions
Perhaps it is the conversion rate that will give you ultimately the outcome of how your digital marketing efforts are faring for your business.
One of the ways to finding the number of conversions is to find how many anonymous users have become official members of your marketing database. They might have done this to purchase your product online, download something from your website, or to become a subscriber to your promotional emails.
Low conversion rate means your digital marketing efforts are not as successful as you would like them to be and as a result, you would just have to find out where things went south and how to make them better from thereon.
5. New visitors versus return visitors
When you look at the interactions that take place on your website, you might find out that usually, the new visitors interact differently with your website as compared to the visitors who keep on returning to your website on a regular basis.
By tracking the number of new visitors and return visitors and how they interact with your website, you can engage them into spending more time on our website, reduce the bounce rate, and increase their return to your website.
Ultimately everything will lead to more conversion rate and more sales for your business.
6. Investment returns both real and estimated
Return on investment is one of the most convenient ways to find out whether your marketing strategies are working or not. If you are getting good returns on the money you have invested in your digital marketing campaign, and your business is getting the returns you projected or are even close to it, the campaign can be seen as a success. You can find out how much it would have cost your business to make every sale or acquire a customer. If the returns are less than that, then it is time to take a serious look at your digital marketing plans and if the returns are more than the cost, then add more to the existing strategies to make more customers and increase sale figures.
7. Traffic from mobile users
With the increase in the number of mobile users, the mobile traffic has also increased considerably in the last few years, especially since the widespread affordability and usability of smartphones and mobile apps.
Over half of online traffic comes from mobile devices, and it is a very important factor in measuring the success of your digital marketing campaigns, and if your website’s mobile traffic is high, it means your efforts are working. You can use mobile traffic metrics to find out how many mobile users are visiting your website and see their behavior on your website.
8. Time spent on the website per visit
Find out how much time your users spend on your website during every visit. Evaluating the average time spent on your website by users can help you understand how to increase the engagement of the users on your website and increase the time they spend on your website. It will also help in comprehending what kind of content you should create for your users.