Being a content creator is a pretty fun job; anyone working in this role is basically someone who contributes to media, either in print or digitally, and could find themselves writing anything from blog posts and emails to newsletters, brochures, eBooks and social media posts. It is a pretty competitive market, though, so if this is an industry you’re looking to get into, then read on – we’ve got four top tips to help you on your way.
Become an Expert in Your Subject
First of all, you need to know your subject inside-out; you don’t necessarily need a degree to become a content creator, but a qualification in journalism or English could help. It’s more important that you can be seen as an expert in your field, so read as many books as you can get your hands on, attend conferences and events, register for professional journals and network, network, network!
Plan Wisely with A Schedule
If you’re writing blog posts, social media copy or anything that’s ongoing, it pays to have a schedule. Planning ahead will mean you don’t get caught out with nothing to share on a slow day – and it also means you can take advantage of things like National days and worldwide events to create your content around.
You can find digital planning apps, but if you’re more into a good old-fashioned pen and paper, Pinterest is a great place to find downloadable schedule layouts and planners – and most of them are completely free.
Look at Your Expenses
Anybody working for themselves as a freelancer or small business owner, needs to keep a close eye on their income and expenditure. Working for yourself means you don’t have the security of regular payment – so it’s important that you save money where you can, and make sure you have enough put by to cover any periods of sickness. Look into business accounts for things like internet, phone and banking – and don’t forget that you could also save money by registering for gas and electricity commercial rates. Switching to business accounts is one of the best ways to save money as a small business owner or freelancer, so it’s well worth taking the time to investigate.
Learn Extra Skills
Although the main role of a content creator is usually to write copy, it doesn’t hurt to stretch those creative muscles and learn a few extra skills. Photography is a great one to pick up, and the cameras on smartphones these days are so advanced, you won’t even need a dedicated DSLR – knowing a few basic shooting and editing skills can really add to your CV, and help you increase your client list.
It’s also a good idea to pick up some SEO techniques – these can be complicated, so it’s worth spending a while reading up on it, or even doing an online course; LinkedIn have recently launched a section on their website that is dedicated to online learning, and MOZ is always a great source of information.