There aren’t any magic tricks that can double online business sales overnight. However, there are a few tactics that come in handy to improve them.
The importance of online sales for any company is almost self-evident. Companies that have high online sales get to earn a healthy amount of revenues. But for that, companies need to adapt to the new reality and embrace the digitalization of the international market place. It is especially essential for a new online business that is looking to accelerate the return on investment and build a sustainable source of long-term revenues.
Keeping that in mind, I’ve compiled a list of eight techniques that can be applied to increase the traffic level of your new online store and subsequently help you to boost your business sales.
1. Advertise Proactively
There are thousands of businesses that are selling their products and services on the web today. Each one of them is putting efforts in their own capacity to capture their target market’s attention. Therefore, you can’t assume people will find your online store of their initiative without you advertising yourself on the web.
The amount of traffic that will reach to your online store hugely depends on your efforts to advertise yourself on different online channels. There are tons of effective advertising platforms and promotional tools that can assist you to promote your brand, so you have no excuse to remain passive.
Social media marketing and SEO techniques can help to target the right audience without spending high. So use them smartly to build a strong online presence and boost your sales.
2. Use Discounts to Generate Interest
Customers are always looking to get more value of their spending. And the best thing you could for it is to provide them with a chance to save on each purchase. This will give you an edge in the market; also, you will be able to start building a customer base.
Being an online business’s owner you can provide people with discount coupons to let them save a few bucks on their shopping. Moreover, these coupons also act as promotional flyers and could create many new leads.
3. Provide Different Payment Options
Customers don’t like to pay in the same way; they prefer to use different means of payment. When customers have more choice in terms of how exactly they can pay for goods and services it makes it easier for them to complete the purchasing process. And when you offer a newer payment service, you make it easier for prospects to give you their money.
Mobile payment options have become increasingly popular in recent. They come in handy to increase online sales, especially when your site has high mobile traffic. Google Wallet, Apple Pay, Stripe, WePay, Square Order are few of the top mobile payment providers that can integrate on your online store to generate more sales.
4. Invest In Quality Product Images
No matter what you sell, make sure include high-quality images of your products to let your customers know what you are actually offering them. Put a wide range of images so it gets easier for customers to make a purchase decision. Though it may take a bit of effort to include shots of your products from different angles, it’s actually worth the effort. As people always get attracted to high-quality images of products taken from different angels whenever they are visiting a website to make a purchase.
On the other hand, poorly lit and low-quality shots won’t be able to obtain customers’ attention. They will make it difficult for customers to get their mind ready to actually buy a product from your online store.
5. Show off Awesome Customer Reviews
Customer feedback has never been so important than in today’s social media environment. A few satisfied customers can help bring a lot of value to your business. Most importantly, it provides you with a valuable marketing weapon in your arsenal – customer reviews.
Posting customer reviews lets your new audience know how successful you have been in satisfying your current customers. It generates trust signals and works great to overcome hesitations preemptively.
Doesn’t matter you have recently started your business and only have a small list of satisfied clients; make sure your prospects know about them.
6. Track Your Competitors Strategy
To stay on top of competition you need to know what your rivals are doing. What strategies are they utilizing to generate sales? How are they advertising their products or services? And what are they doing to capture the attention of their customers?
Knowing what your competitors are doing not only help you to learn about the market better but also enable you to design a sound strategy of your own to generate more sales.
7. Optimize For Mobile
Mobile devices have a considerable portion of the entire online traffic. In 2018, about 47% of global web traffic originates from mobile devices – which is increasing over the years and expected to grow by 10% by the end of this year. In the U.S. almost 40% of all e-commerce purchases during the holiday season last year were made on smartphones. It means if you want to get a boost in your online sales you need to think your website and optimize for mobile.
Your mobile-friendly website must have clear functionalities and avoid complex schemes to avoid making it difficult for your customers to look for what they need. Make sure to perform a user-testing to point out any shortcomings before launching it.
Remember, it doesn’t matter what type of product you are selling online, allow your website to be mobile-friendly from day one if you want to increase your business sales.
8. Engage With Your Prospects on Social Media
Engagement with customers online is overlooked as a potential sales tool because plenty of businesses think it has a negligible impact on their sales. However, what they don’t realize is that it’s one of the best ways to increase brand awareness, offer better customer satisfaction, and ultimately assists in increasing sales.
Think of the time when you commented on a brand’s Facebook page, and they responded to you personally. Definitely, it must have brought an improved perception of the brand.
Always keep in mind, providing customers fast, honest answers to their questions on social media channels is an excellent way to increase business sales.