Whether it is a company blog or your own, you need to add new content to it on a regular basis. Both Google and readers like it when there is fresh and useful information on your website they can hardly find somewhere else.
And if you manage to provide them with it, you get more traffic, increase your visibility and develop better relationships with your target audience.
However, if it were that easy, the Internet would not be flooded with tons of rewritten texts. It is really difficult to come up with interesting ideas.
On the one hand, you have to offer something more or less unique, and on the other hand, you are limited by your niche and must maintain your tone and voice. So there is no much wiggle room unless you can always generate new information by yourself.
In case you cannot, but still, need to crank out brilliant ideas for your posts as frequently as possible, you should know how to dig through a large body of data and look at trendy topics from different points of view.
There are many places on the web to look for both popular and undercovered topics. You can go to the industry experts’ blogs, join relevant Facebook groups or forums, look for inspiration on Q&A platforms, or visit websites with educational content.