The sudden updates in Google algorithms often leave marketers in a state of concern and confusion. Every twist in the algorithm will bring people a step closer towards relevant search results. The manner in which Google appraises a site and decides which website will be visible for which query is somewhat a secret.
Today there are a good number of SEO tools both paid and free which will help a business owner to track their website just the way as Google does. Such tools will work wonders when it comes to one’s organic search strategy as it will enable them to emphasize their website’s elements which are considered vital by Google.