Every business is encouraged to have a mobile app. People now carry their smartphones everywhere, which means the best way for your business to remain in their minds is to have your app on their phones. This is where mobile app marketing comes in. But what is mobile app marketing, and what does it entail? We explore this topic further below.
Before you get to the sales funnel you need to start with lead generation. Long story short, lead generation is the step before marketing begins and a key link for sales conversions. Things like email signature generator, webinars, giveaways, and beyond can help in the lead generation process. Here are 10 creative lead generation ideas you need to try.
The main reason why content marketing is so popular is due to the fact that it costs about 62 percent less than traditional marketing, while, at the same time, yielding 3 times as many leads. In other words, you pay less and get more. However, in order for this to be true, you need to handle this the right way around. Here are the top 10 things every content marketing expert needs to know.
If you have recently started investing in video marketing or you have been producing videos for a while now, here are 12+ video marketing tactics that will make you rethink and revise your strategy.
Research and statistics confirm that fintech investments are skyrocketing and Mckinsey and Company have expected that the investment will exceed USD 30 billion by 2020. The investment will trigger operational efficiencies in financial services. Following are the latest trends that will drive the growth of fintech in 2020
This article explains how to evaluate your marketing needs and whether to keep your team in-house, hire an outside agency, or a combination of both.