18 Proven Marketing Tactics to Attract Customers

Global ad spend will reach $605 billion in 2020 — a 4.2% increase compared to 2019. It is clear from this statistic alone that businesses are doing all they can to reach out and attract new customers.

It’s not all about pumping money into your ads, though. More money spent on marketing does not guarantee more reach or higher revenue. 

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Sometimes you need to get creative and find different types of marketing strategies to make your prospective customers convert.

When you give new marketing strategies a chance you can attract engaged customers and followers looking to learn more about your brand. 

We’ve compiled a list of 18 winning marketing strategies your business can start using today:

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5 Digital Marketing Trends During the COVID-19 Pandemic

Even if the lockdown is lifted—or in the process of being lifted, the COVID-19 pandemic isn’t over. Neither is its influence on everything we know, including digital marketing trends.

One of the most important benefits our society has during this outbreak is the internet. Being online allows some businesses to continue their work, even if the stores got closed.

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But to keep afloat, a business also has to keep being relevant. To be found by its customers—and new people as well. For this, you need to be aware of the latest marketing trends and try to use most of them to your advantage.

You should be aware of how this pandemic is influencing digital marketing. The more people have to stay inside, the more time they will spend online. That means that interactive posts will be more effective than static content.

It also means that online trends are changing faster than ever. Studies show that information is in the foreground, while everything else is on the back seat. People have specific questions that need answers.

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5 Key Analytics for an Optimized User-centric Content Marketing Strategy

Anyone can create content. But it takes effort, sweat, and mastery to produce content that engages people. If you are a startup, ask yourself, is your audience consuming your content in a way that will force them to buy your product? 

If the content is not enticing the users, your efforts will go in vain. 

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You might assume that bounce rate, several users on your website, sessions per visit will help you analyze the user intent, but before that, you must create content that can engage users and keep them on the website. 

Let us look at some of the user-centric content strategies by which you can persuade your users to stick to your website. 

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4 Ways B2B Businesses Can Improve Their Content Marketing Strategy

B2B content marketing best practices often become obsolete fast. If your current strategies don’t deliver the expected outcomes, read on to discover four specific ways to make progress.

If you lay good foundations for content marketing, you’ll be more likely to succeed. In this article, we will explore what you can do. 

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Let’s dive into it.

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How to Drive Targeted Traffic with Stories to Your Website

What is the latest study you’ve read on the topic of a consumer’s attention span towards online content? 10 seconds, 6 seconds, 3?

Whichever article it was, one thing is likely clear: the attention span of a consumer has been dropping to mere seconds these days, and it’s always been such a crucial piece of data that researchers just keep on studying it over and over again.

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This crucial piece of data is used heavily by marketers, for one, in developing content to market products and services. However modern the approach, though, the end goal of every marketing campaign remains the same: to SELL. Now it’s just a matter of hooking your customers within the first three or so seconds, enough to drive them to want to know more about your product or service.

Is sound impossible? We’ll give you a few tips on creating attention-grabbing content that can get your consumers in the buying headspace you want them in with one of the newest digital marketing trends to capture attention and drive action precisely because of its time-sensitive nature: stories.

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