4 Ways B2B Businesses Can Improve Their Content Marketing Strategy

Ways B2B Businesses Can Improve Their Content Marketing Strategy

B2B content marketing best practices often become obsolete fast. If your current strategies don’t deliver the expected outcomes, read on to discover four specific ways to make progress.

If you lay good foundations for content marketing, you’ll be more likely to succeed. In this article, we will explore what you can do. 

Let’s dive into it.

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How to Drive Targeted Traffic with Stories to Your Website

How to Drive Targeted Traffic with Stories to Your Website

What is the latest study you’ve read on the topic of a consumer’s attention span towards online content? 10 seconds, 6 seconds, 3?

Whichever article it was, one thing is likely clear: the attention span of a consumer has been dropping to mere seconds these days, and it’s always been such a crucial piece of data that researchers just keep on studying it over and over again.

This crucial piece of data is used heavily by marketers, for one, in developing content to market products and services. However modern the approach, though, the end goal of every marketing campaign remains the same: to SELL. Now it’s just a matter of hooking your customers within the first three or so seconds, enough to drive them to want to know more about your product or service.

Is sound impossible? We’ll give you a few tips on creating attention-grabbing content that can get your consumers in the buying headspace you want them in with one of the newest digital marketing trends to capture attention and drive action precisely because of its time-sensitive nature: stories.

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3 Ways To Earn Money via Affiliate Marketing

Ways To Earn Money via Affiliate Marketing

Affiliate marketing is a broad term used to describe a simple concept: using different mediums to showcase products and encouraging viewers to buy them. 

I wrote this article to show you 3 ways to earn money via affiliate marketing so that you can choose the one that might work best for you. Get started today, for free, with this step-by-step guide.

Keep reading to find out the pros and cons of affiliate marketing on YouTube, a blog, and through paid advertisements. 

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Influencer Marketing Strategies – How to Use Them In Crisis?

Influencer Marketing Strategies - How to Use Them In Crisis

The COVID-19 crisis has had a huge impact on all areas of our lives and all industries. Marketing is no exception, so numerous businesses have realized that they need to take a pause and rethink their marketing strategies. When everyone’s lifestyle and the whole world we’re living in change, businesses must make sure that they spend their marketing budgets effectively.

Although some marketing tactics turned out to be useless during the COVID-19 crisis, this is not the case with influencer marketing. In fact, influencer marketing has become more effective than ever because now people use social media more often. The use of YouTube and other video platforms also increased because people are looking for engaging content that can entertain them while they’re at home. For many brands and celebrities, live streams and social media became the only way to connect with their fans and customers.

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