What is the best strategy for marketing and branding purposes? Some would say creating excellent content. Some would say great advertising or marketing campaigns. Still, most would agree that the maximum impact over branding or marketing for that matter comes from after-sales support.
We all know how customer journeys are essential to branding and marketing purposes. Consumers to have understood their worth, and 70% of such consumers believe in customer journeys based on the way a brand treats them. So, ignoring your customers is not an option anymore for any brand.
Consumer support technologies have been evolving, and with the emergence of Artificial Intelligence and other technologies like the Internet of Things, consumer support has been more agile, approachable, and always at your fingertips. This is a unique opportunity for brands and marketers to capitalize on the evolution of consumer support technologies and improve their strategies.