Consumer Support Technologies That Can Help in Branding and Marketing

Consumer Support Technologies That Can Help in Branding and Marketing

What is the best strategy for marketing and branding purposes? Some would say creating excellent content. Some would say great advertising or marketing campaigns. Still, most would agree that the maximum impact over branding or marketing for that matter comes from after-sales support.

We all know how customer journeys are essential to branding and marketing purposes. Consumers to have understood their worth, and 70% of such consumers believe in customer journeys based on the way a brand treats them. So, ignoring your customers is not an option anymore for any brand.

Consumer support technologies have been evolving, and with the emergence of Artificial Intelligence and other technologies like the Internet of Things, consumer support has been more agile, approachable, and always at your fingertips. This is a unique opportunity for brands and marketers to capitalize on the evolution of consumer support technologies and improve their strategies.

Read moreConsumer Support Technologies That Can Help in Branding and Marketing

20 Best Customer Service Apps to Power up Your Business

20 Best Customer Service Apps to Power up Your Business

In today’s dynamic & increasingly competitive business environment, where the customers are highly demanding, communicate through various modes & expect one-to-one contact for real-time solutions, Companies can no longer afford to neglect this aspect. It’s time for companies to strive for Great & not just good customer service. Below facts & figures show the impact of bad customer service:-    

  • According to “American Express 2017 Customer Service Barometer”, 33% of Americans say they’ll consider switching companies after just a single instance of poor service.
  • According to “Bain & Company”, Increasing customer retention rates by 5% increases profits anywhere from 25% to 95%.

Read more20 Best Customer Service Apps to Power up Your Business

5 Ways to Deal with Negative Customer Reviews

5 Ways to Deal with Negative Customer Reviews

The word of mouth has reached a new level of influence these days. According to Forbes, even one negative review on Yelp can cause your business to lose tens of thousands of dollars. For this reason, if you are running business in our digital era, you cannot avoid an issue of negative customer reviews. It is just inevitable. Still, it does not mean that your business is doomed to failure and you need to give up immediately. On the contrary, if you are talked about, it means that you are already in the public eye.

Today, we are going to discuss how to deal with negative reviews, why it is important to listen to your customers’ feedback and communicate with your clients. Check out 5 efficient ways to try straight away!

Read more5 Ways to Deal with Negative Customer Reviews

How to Create a Customer-centric Culture in Your Organization

How to Create a Customer-centric Culture in Your Organization

For any fledgling company out there the first and foremost task is always how to acquire customers. The market is ruthless and packed most of the time. However, the hill that all companies, regardless of size, eventually must climb is that of retaining the existing customers. The customers are your raison d’être, and they should always remain in your focus and this is why so many companies are turning to the customer-centric approach.

Read moreHow to Create a Customer-centric Culture in Your Organization

6 Potential Technologies That Can Redefine Customer Experience

6 Potential Technologies That Can Redefine Customer Experience

A successful customer experience strategy starts with an aspiration centered on what matters to customers and empowering frontline workers to deliver. – Brooke Boyarsky, Will Enger, and Ron Ritter

The age of digital transformation is here, and organizations once again find themselves mulling over novel customer experience strategies to attract and retain customers.

Digital transformation presents businesses with room to maneuver various approaches to garner the attention of modern buyers and live up to their expectations of impeccable customer experience, irrespective of the medium or place.

As people become increasingly conversant with their desires, organizations the world over find it quite troublesome to emulate and deliver a distinctive customer experience.

In fact, a Gartner study revealed that almost 52 percent of marketers shared the opinion that a budget apportioned to customer service responsibilities will not rise correspondingly. Apart from this, various CMOs surmise that only 18 percent of the total marketing budget is devoted to customer experience.

Read more6 Potential Technologies That Can Redefine Customer Experience