18 Proven Marketing Tactics to Attract Customers

Proven Marketing Tactics To Attract Customers

Global ad spend will reach $605 billion in 2020 — a 4.2% increase compared to 2019. It is clear from this statistic alone that businesses are doing all they can to reach out and attract new customers.

It’s not all about pumping money into your ads, though. More money spent on marketing does not guarantee more reach or higher revenue. 

Sometimes you need to get creative and find different types of marketing strategies to make your prospective customers convert.

When you give new marketing strategies a chance you can attract engaged customers and followers looking to learn more about your brand. 

We’ve compiled a list of 18 winning marketing strategies your business can start using today:

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7 Tools to Provide Impeccable Customer Support in Times of the COVID-19 Outbreak

Tools to Provide Impeccable Customer Support in Times of the COVID-19 Outbreak

As the coronavirus (covid-19) pandemic is raging all over the world, a huge number of businesses have ceased all operations to prevent the further spread of the virus. People are staying in, most of them working from home.

If you generally rely on online sales, the coronavirus crisis may not affect you that much. You can still sell to your customers, as long as you can safely deliver the products.

But even if you rely only on in-person sales, you can still provide seamless customer support during this difficult time. Chances are your customers are already contacting you non-stop, making it quite challenging to deal with all the emails, calls, support tickets, and social media messages.

How can you provide them with excellent support? With all the right tools in place, of course.

Here are the top tools you should utilize to help both your customers and your team push through COVID-19 just a little bit easier.

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Tips to Manage Customers Appointments at Your Consulting Office

Tips to Manage Customers Appointments at Your Consulting Office

Whatever business you are in, the priority lies in meeting customer’s needs. Customers’ are the king of your business; if you do not act according to them, then you will decrease your chances to stay in this competitive web market. 

Though, it is evident to follow only those approaches that are valuable for them, so that they can achieve their goals effectively. Here, our concern lies in consultancy firms.  

Consultancy services are there in providing the right advice and accordingly, solving them. Consultancy management firms need a lot of hard work, dedication and the urge to accomplish the results.   

In the case of business management consultants, it is important that you should provide the practical, useful and well-formulated solution to the business challenges your customers are standing by.  

From a lot of research, we came through the fact that appointment booking online is by far the best idea for business growth. 

So, if in the age of Millennials, your customers are booking the appointments from the phone, then surely your preparation to stay ahead is not critical. 

Nowadays, Online Appointment Scheduling software is an effective tool that your consultancy firm should use. It is the best approach to assure customers that you value them. 

Following this, your customers can schedule appointments online. And therefore, you can manage the booking and appointment scheduling effectively. 

With Appointment scheduling software, you can manage your schedule from the tablet, mobile, web apps, desktop, etc. Subsequently, you can use your valuable time in executing the productive stuff and amplify your business.  

It reduces a lot of frustration as you do not need to handle the phone calls and the scheduling chaos. We can say that it can decrease appointment management errors.

As of now, you might have understood that this solution is best for your consultancy services. But, if still, you are not able to comprehend how productive this could be your business, then you are decreasing the customer engagement rate and also, profits obviously. The aim of this article lies in making you aware of customer management with online scheduling software. So, let’s get started!!

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Consumer Support Technologies That Can Help in Branding and Marketing

Consumer Support Technologies That Can Help in Branding and Marketing

What is the best strategy for marketing and branding purposes? Some would say creating excellent content. Some would say great advertising or marketing campaigns. Still, most would agree that the maximum impact over branding or marketing for that matter comes from after-sales support.

We all know how customer journeys are essential to branding and marketing purposes. Consumers to have understood their worth, and 70% of such consumers believe in customer journeys based on the way a brand treats them. So, ignoring your customers is not an option anymore for any brand.

Consumer support technologies have been evolving, and with the emergence of Artificial Intelligence and other technologies like the Internet of Things, consumer support has been more agile, approachable, and always at your fingertips. This is a unique opportunity for brands and marketers to capitalize on the evolution of consumer support technologies and improve their strategies.

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