An online marketing strategy isn’t complete without a plan for tackling social media. What makes the best real estate websites work on social media? They regularly publish content that is creative, engaging, shareable, and up-to-date with the current trends. Read on to learn more about how to be a serious player in the social media scene.
Type of Content
The number of information people is bombarded with each day online is overwhelming. As a result, social media content has to be engaging enough to keep users’ attention. In other words, to be successful on social media, you have to get your followers’ attention and keep it. Videos work extremely well with audiences on social media and they spend more time on visual content. Secondly, remember to post a mixture of original content as well as shared content from other users on social media platforms. Lastly, don’t be afraid to engage with others on social media. Like their posts, share their content, and comment regularly.
Along with the type of content, consider how interactive your posts are. Interactive posts allow users to participate and be involved in the conversation. They can be social, educational, informative, and/or just fun.
The following are examples of interactive posts you can try on your social media pages:
-Pinterest “Pin It” buttons
-Day-of-the-week hashtags (ex. “#throwbackthursday”)
-Videos (with or without sound)
-Calculators (ex. Mortgage calculators)
Don’t be afraid to simply ask your followers to interact with your posts. For example, occasionally when posting on Instagram, caption your photo with a question and encourage users to comment on their responses. Your users will find your content more compelling and they’ll feel more involved in your social media activity.
Are you working with influencers to get your name in front of new audiences? Don’t hesitate to reach out to your network and find influencers that may be able to help you extend your reach. By collaborating with influencers, you are tapping into their online following to generate leads and to attract potential customers. For example, users who follow an influencer may give you a chance, because they’re a regular follower of the influencer. For example, you could start an influencer campaign with different players in your industry, such as interior designers, builders, contractors, etc.
Instagram & Slideshows
Stay current and use the popular features available to you on social media that you feel will resonate with your online following. Instagram slideshows are the perfect opportunity for realtors to post home tours of their listings. If a photo of a home catches someone’s eye on Instagram, they’ll be able to click on your slideshow to get to know the property better. And don’t forget to have fun on social media! Take Barbara Corcoran’s Instagram for instance.
Photo Credit: https://www.instagram.com/barbaracorcoran/
Her Instagram posts are fun and lively and they still portray her as the professional businessperson she is! Have fun creating your personality and engaging with other users. Is there a local event going on where you’re going to have a presence? Take a picture and post it! Always be sure to hashtag it as well.
In closing, don’t hesitate to try out new forms of content and new trends. Find out what works for you and your audience. Review the results and see what improves your online marketing the most.
Author bio: Square 1 Group is a web development firm with expertise in clean website design on desktop and mobile, maintenance and support, content creation, and online marketing. Feel free to contact us today; we’re happy to answer your questions.