Internet marketing is a positive opportunity for successful businesses. Because of the low overheads and inexpensive cyberspace charges, it is also possible for startups to compete successfully with well-established businesses. The world pandemic has changed the way many people view their internet activities. Shopping habits have changed to the advantage of the astute online business owner.
Whether an established online business concern or start-up company, it is vital for your success to make sure you have a user-friendly, fully SEO-compliant website. You need to provide value for the time your potential customers spend on your site. By following these ten tips, you can add an enormous amount of value to your online business and drastically increase its valuation when the time comes to sell it.
Table of Contents
#1. Have a well-planned and defined online business plan
Define your business goals and spend the time required developing a business plan. Talk with your accountant or financier to help you locate a business developer to help set realistic goals and a workable plan to achieve them.
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#2 Have a well-planned marketing plan
A long-term marketing plan that is well established and working can substantially increase your business value. There is little point in marketing to people who are unlikely to buy from you. By investigating who is likely to want your services or products, and tailoring your marketing to target those specific groups, your marketing will be more effective. Use pay per click for quick promos and short-term gains and organic content plans to build up a large client base.
#3. Develop your brand
The value of your online business is dependent on how well you market your brand and the products or services you are selling.
Online marketing today is about indirect selling and providing a way for your potential customers to solve problems they have. A well-developed brand name installs visitor trust and attracts others to your business. When people see Kodak, the majority think of quality photos and camera films. Kodak spent billions over many years becoming a positive household name worldwide, this is the effect a good brand can have on your customers.
#4. Maximize your customer base
Find new ways of maximizing your customer base. Try to become a recognized authority in your field, this builds customer confidence and followings. Use advertising effectively by only advertising to your target audience.
#5. Focus on your visitor’s user experience
Place yourself in your potential customer’s place.
When landing on your site:
- Do visitors feel comfortable?
- Does the site have a friendly appeal?
- Can they instantly see what they want?
- Is the site uncluttered and fast loading?
- Is the site easy to navigate?
Most people, when they land on a website or landing page either like what they see and investigate further or within a second bounce to another site. This means you don’t have that much time or opportunity to get them or you’ll lose them.
If they don’t bounce, it’s because they have seen something of value. Visual displays are the best to capture people’s attention and get your message across instantly. Humor is an excellent way and there are others, depending on the type of website.
#6. Web development, an investment in your future, not an expense
Online businesses can be set up for a fraction of the cost of a retail shop. Getting a good website development professional is a positive investment in your future success. In this highly competitive field, you need the best site possible. Average or second-best does not cut the grade.
#7. Use well-researched keywords and keywords phrases
When a person wants to find something online, they Google it. They place their query into a browser to get the top results. This applies to both organic and prepaid results. With more detailed queries, the more specific the results will be. If the query was shoes near me, a list of sites near you that supply shoes would appear on the search page. If the query was ballroom dancing shoes near me, then only those sites selling ballroom dancing shoes near you would appear on the top of the results. This sounds simple, but the search engine algorithms are now equipped with artificial intelligence and programmed to discern the meaning of a site or piece of content, not just the exact wording. By doing keyword research, you can find the most popular keywords or phrases searchers use to find answers that relate to your services or products. By using those, you can increase your site’s traffic, providing more value to your online business.
Always track your results using apps like Google Analytics, so you know what works.
#8. Use a qualified content creator
Having good, original, organic, SEO-compliant content is important. It must be highly relevant and lead somewhere. The idea is to attract visitors and encourage them to take a predetermined action of your design. Create a relevant content plan with each piece of content designed to build on the previous article and lead to the next. Create content for a wide range of interlocking ideas around the theme of your brand and products. This can include giveaways, raffles, contests, newsletters, and community notices. Having fresh, relevant content helps search engine rankings.
#9. Use appropriate social media platforms properly
Social media can be an amazingly effective way to increase your online presence. It’s important to use it properly and not overdo it, as you run the risk of people ignoring it. Tasteful, value-filled, product launches across your active social media channels can build new traffic streams and get your message across quickly.
#10. Check out what your opposition is doing
Know what your opposition is doing, not to copy, but to see what they are doing right. You also need to know what they do wrong, so you don’t make similar mistakes. Look for your keywords on their sites and see if they draw in new visitors. You need to know what is already on the local market and which things in your niche are lacking, so you can fill any voids.
The value of an online business is directly related to its long-term earning potential and its past performance. The best way to increase the value of an online website is to improve its traffic flow and conversion ratios.