When you’re looking to build or grow a company, it’s incredibly important to create a digital presence that is reflective of your brand. But simply putting together a website and making a few posts on Twitter is hardly doing your company any favors. In order to achieve worthy business goals like growth and increased awareness, you need to focus on increasing the quality of your digital assets.
Here are a few ways to do this:
Reinforce a Professional Image
Some companies choose a humorous tone for their public-facing messaging, and that’s okay. But no matter how casual you may have decided your written tone should be, your website should look like a million bucks. This is especially important for tech companies, as consumers tend to expect more from your digital representation. Be sure that your website is responsive and is built in alignment with the trends that suit your business (like infinite scrolling and personalization).
If you have the budget to spring for a Web development company to design your site from scratch, creating a professional image through your site will be no problem. But if you have a modest budget, you can still design a first-class website using tools like Squarespace and Strikingly. Don’t let cost prevent you from upping the ante of your site. After all, your site is often your customers’ first impression of your business.
Let Business Get Social
As you consider your business goals, you’ve likely given some thought to how social media can help you accomplish them. Many companies are reluctant to engage with too many social platforms, as they can require a lot of time (and therefore money) to keep active. The good news is that you probably don’t need to spend too much time cultivating a social following or spreading your efforts across every channel.
Instead, try starting with LinkedIn. Many technology companies find that LinkedIn is the ideal social site for growing their businesses. If you use LinkedIn strategically to publish meaningful content, you can begin to attract qualified, interested leads. Be sure to keep your LinkedIn page consistent with the branding on your website; and only post content that is relevant, timely and useful to your followers. This is one way your business can really benefit from being social.
Lock Down your Security
Focusing on security might not be the most fun part of creating a digital presence, but it’s one of the most important. In recent years, there have been far too many stories of data breaches that affected customers. Target is one such example; hackers broke into their payment system back in 2013. Uber also experienced a data breach in 2014. These kinds of leaks can be very damaging to the customers whose information has been compromised, but they’re also very damaging to the company.
Take a lesson from these businesses. Look into services that can protect your website in general, and more importantly your customer data. It might not seem like a priority in the moment, but it is absolutely crucial to building a long-lasting, trustworthy company.