Marketing

The focus of marketing has always been to create a connection between your audience and you at the right moment. Learn how to market your business digitally and traditionally.

Key Analytics for an Optimized User centric Content Marketing Strategy

5 Key Analytics for an Optimized User-centric Content Marketing Strategy

Anyone can create content. But it takes effort, sweat, and mastery to produce content that engages people. If you are a startup, ask yourself, is your audience consuming your content in a way that will force them to buy your product? 

If the content is not enticing the users, your efforts will go in vain. 

You might assume that bounce rate, several users on your website, sessions per visit will help you analyze the user intent, but before that, you must create content that can engage users and keep them on the website. 

Let us look at some of the user-centric content strategies by which you can persuade your users to stick to your website. 

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4 Ways B2B Businesses Can Improve Their Content Marketing Strategy

B2B content marketing best practices often become obsolete fast. If your current strategies don’t deliver the expected outcomes, read on to discover four specific ways to make progress.

If you lay good foundations for content marketing, you’ll be more likely to succeed. In this article, we will explore what you can do. 

Let’s dive into it.

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How to Drive Targeted Traffic with Stories to Your Website

What is the latest study you’ve read on the topic of a consumer’s attention span towards online content? 10 seconds, 6 seconds, 3?

Whichever article it was, one thing is likely clear: the attention span of a consumer has been dropping to mere seconds these days, and it’s always been such a crucial piece of data that researchers just keep on studying it over and over again.

This crucial piece of data is used heavily by marketers, for one, in developing content to market products and services. However modern the approach, though, the end goal of every marketing campaign remains the same: to SELL. Now it’s just a matter of hooking your customers within the first three or so seconds, enough to drive them to want to know more about your product or service.

Is sound impossible? We’ll give you a few tips on creating attention-grabbing content that can get your consumers in the buying headspace you want them in with one of the newest digital marketing trends to capture attention and drive action precisely because of its time-sensitive nature: stories.

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Technical SEO Strategy – 9 Important Tips to Implement in 2020

Cut-throat competition is continuously increasing online, as around 380 new websites are created every minute and, the Internet Statistics and Facts for 2019 reveled that around 1.94 billion websites were on the internet in January 2019. 

Therefore, search engine optimization is done to improve the online presence of a website. That does not only improve the online presence of a business but also corner the business competitors. 

Moreover, a full search engine optimized website is more likely to be found by its potential visitors in search results. So, let’s discuss the Top SEO Trends that will affect your website ranking in 2020:

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Tips for Equipping Your Sales Department for Growth

Each of your departments is somewhat responsible for the overall development and growth of your business, but none of them more so than your sales team. When your sales representatives are keeping up with their closed deals, you are bound to start scaling your company to introduce some operational changes to your infrastructure. In that rush to grow and manage that growth, too many companies focus entirely on other departments to make sure that other teams can handle the enhanced workload that’s about to come their way. 

Although this makes perfect sense from that managerial perspective, how you handle your sales team will also contribute to the rate of your growth and to the way your business handles the upcoming changes. That said, it’s up to you to make sure that your growth strategy has a dedicated section for your sales department and their needs. Before you rush to help your marketers and service providers only, make sure to add the following tips into your strategy so that your sales department can keep up with your business growth rate and help you succeed.

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