10 Creative Lead Generation Ideas You Need to Try

Creative Lead Generation Ideas You Need to Try

Lead generation is an integral part of the sales funnel and a well-designed marketing strategy can help you in this process. 61% of marketing professionals or marketers say that generating leads and website traffic are among their biggest challenges.

Before delving in to lead generation, let us understand why are leads so important and why companies are placing this much importance on lead generation. For starters, the sales funnel starts with awareness and aims to convert leads to customers.

But before you get to the sales funnel you need to start with lead generation. Long story short, lead generation is the step before marketing begins and a key link for sales conversions. Things like email signature generator, webinars, giveaways, and beyond can help in the lead generation process.

Here are 10 creative lead generation ideas you need to try. 

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10 Things Every Content Marketing Expert Should Know

10 Things Every Content Marketing Expert Should Know

The main reason why content marketing is so popular is due to the fact that it costs about 62 percent less than traditional marketing, while, at the same time, yielding 3 times as many leads. In other words, you pay less and get more. However, in order for this to be true, you need to handle this the right way around. Here are the top 10 things every content marketing expert needs to know.

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7 Tips to Ensure Your Content Reflects Your Brand’s Voice

Tips to Ensure Your Content Reflects Your Brand’s Voice

Did you know that as per the global organization Statista, companies both big and small will have spent nearly 560 billion US Dollars in 2019 alone for branding and marketing? Having said that, it is clear to establish that often we hear the two terms branding and marketing together, however, seldom do we understand that though these two terms sound similar, they are in fact quite different.  While marketing is a medium through which you communicate your products and make sure it reaches the masses, Branding is the very core and essence through which you get the millions of customers to identify and remember your brand. 

In all sense and meaning it is your products that get you the extra mileage, however, even before you start marketing your products and services, you as an organization work on a brand that will best communicate your companies ideals, mission, and overall vision on the whole. Your brand is what gets communicated through your very own logo, and in the entire marketing agenda, if at all your logo goes amiss, the entire purpose of your branding becomes zero. 

 “A brand is a voice and a product is a souvenir.”

Lisa Gansky

Imagine coming up with a dozen creatives and marketing gimmicks. At the end of the day more than all those the one thing that gets your product/service instant recognition is that one logo. This is why it is essential to make sure that before you spend tons of money, you have in place a stellar branding team that can work on your branding. Because, no matter how different or unique your marketing campaigns are, the one thing that unanimously ties it down to you, is your brand voice and the way the rest of the public can associate with it. 

Irrespective of the company size and the product/service you deal in, if you are looking for means of ensuring that all your communication strategies reflect the very core of your brand, then these are some tips that you can keep in mind.

“Branding is what everyone says about you when you are not in the room” – Said by a Co-Founder of a startup – MyAssignmentAssistance

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How UX and CRO Work Together to Increase Conversions

How UX and CRO Work Together to Increase Conversions

User experience (UX) isn’t something that only concerns marketers and web designers. As attention spans grow shorter, and customers demand quicker solutions to their problems, UX is becoming increasingly relevant to all internet users.

When you think of improving UX, you may think of the technical changes that you must make to your company’s website. These alterations are undoubtedly vital if you want visitors to stick around and take action.

However, improving UX doesn’t stop there. You must also consider how to improve the comprehensive user journey. The pathway is what compels them to take action. 

Sometimes, entrepreneurs may view UX and CRO (conversion rate optimization) as conflicting forces. UX improves the design and usability of your site. On the other hand, CRO gets as many visitors as possible to convert to customers. For an optimal user’s journey, you must find a happy medium between these two concepts.

Here, we’ll explore how UX and CRO work together to increase your conversions. 

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12+ Free Video Marketing Tactics Your Startup Is Missing out On

Free Video Marketing Tactics Your Startup Is Missing out On

Congratulations! You finally got your startup up and running. 

You are creating videos, sending emails, writing blogs, and doing several other marketing tasks that you are expected to be doing. But, the results aren’t very impressive, are they? 

It turns out you can adopt several effective video marketing tactics and substantially improve the results without making a dent into your pockets. 

If you have recently started investing in video marketing or you have been producing videos for a while now, here are 12+ video marketing tactics that will make you rethink and revise your strategy.

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