Marketing

The focus of marketing has always been to create a connection between your audience and you at the right moment. Learn how to market your business digitally and traditionally.

Tips To Create a Competitive Corporate Identity

Tips To Create a Competitive Corporate Identity In 2021

Corporate identity is what makes a brand up and running every day. It helps cement first impressions which starts from a logo and includes a website, business cards, letterheads, presentation folders, not to mention, social media platforms. Companies that maintain a successful corporate identity perform better in the long haul. These companies not only build trust but also excite all the customers and clients for their products and services whenever they are about to launch. 

Here we will focus on one of the most important and popular marketing tools i.e. presentation folders to help build corporate identity and discuss how it can be targeted effectively against your clients and audience alike.  

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How to Develop a Unique Brand Identity In 2021

Business owners often use the terms brand and logo interchangeably. While a logo is an essential part of your brand, it is not enough to stand out. Brand building is a multi-layered process, requiring lots of analyzing, testing, and updating. In this article, we cover a few actionable tips on building brand identity in 2021.

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Simple Link Building Tips to Try

Link building is a process that involves linking one website to another. It aims to enhance search engine optimization and promote a company’s brand. It is also an effective method of increasing the visibility of an online business and generating more traffic to its site. Search engines like Google make use of these links to determine a website’s authority and to rank it accordingly. When a website has many backlinks to authority sites, it is quickly visible to online users. The company’s reputation is even more enhanced when seen on authority websites. Companies can do well to seek help from a professional link agency such as ocere.com that can assist in boosting their authority and driving traffic to their site.

While link building plays a significant role in SEO, business owners should be careful in the methods they employ to acquire links. The organic method is the best way to go about it, rather than buying or obtaining them using black-hat SEO, a manipulative tactic frowned on by Google and other search engines. While authority links are not easy to get, there are some ways to do it.

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8 Ways to Market Your Small Business Services on a Shoestring Budget

When there is a small budget for marketing, entrepreneurs and small business owners tend to cut back on non-essentials, including their marketing budgets. However, there are still several ways that you can market your business while remaining in-budget. As a small business owner, you need to look for ways to stand out from your competitors while utilizing your limited resources, and in this article, we are going to tell you how! 

Today, digital marketing has taken over other conventional marketing channels, which were costly, especially for small businesses. Digital media marketing has leveled the playing field by making marketing more affordable and yet equally effective. 

Facebook and Instagram have become the most used social media platforms and you can easily use these platforms for marketing your products without worrying about cost constraints.

There are several ways that you can market your business without having a large budget; these are: 

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