Marketing Archives - Page 3 of 72

Effective Ways on How to Improve Your Amazon Sales This Year

As of today, there are already millions of sellers registered in Amazon and still keeps on increasing. The reason why is that the platform offers a huge size of established customers. Furthermore, Amazon sellers enjoy the benefits of not worrying about packing and shipping of orders cause the company will do it for them, making deliveries faster and even more efficient. Some sellers don’t even need to market their products since the platform has its own marketing features and persuasive selling techniques. The platform also provides superb customer support, which is why a lot of people trust Amazon more than its competitors.

However, due to the high number of sellers, there’s a high chance that someone or even more out there will also sell similar products with yours. With this, one has to compete with them and must do everything to stay on top of the marketplace. Furthermore, because of the fierce competition, sellers are dragged down into price wars to the point that they only get little to no profit at all.

To win over the competition and improve your Amazon sales this year, below we have listed some practical ways that you can use.

E-A-T and SEO: How to Create Content That Google Wants

Over the past few months that is a buzzword, “E-A-T” that everyone is talking about. If you are also looking for the answer, then you have come to the right place.

Today, you will learn everything you need to know about E-A-T, including:

What is E-A-T?
Why E-A-T is important for your web pages?
The relationship between E-A-T and “Your Money or Your Life”
How to use E-A-T?
How Google understands E-A-T

Keep reading…

3 SEO Principles to Improve the Performance of Your Nonprofit Website

Is your non-profit website easily found on Google? Your website should be prepared to appear to the right person when they search for information related to your cause and even your institution. Here are 3 SEO principles that will improve your performance on search engines and attract high-quality traffic to your website.

Tips to Improve Website UX and Reduce Bounce Rate

There is no better way of reducing the bounce rate of a website than to improve its UX. In case you don’t know what a bounce rate is, it is the percentage of website visitors who leave the site after visiting the first page. A high bounce rate essentially means the website fails to engage users and happens when either user doesn’t have a good first impression or doesn’t find what they are looking for.

Not only does a good user experience reduce bounce rate but it also lifts other metrics. Whether it is engagement, conversions, brand reputation, or customer’s trust, a good UX design improves it all. A poor UX design, on the other hand, frustrates customers and hinders sales. Improving a website’s UX should, therefore, be the top priority of all businesses.

10 Creative Lead Generation Ideas You Need to Try

Lead generation is an integral part of the sales funnel and a well-designed marketing strategy can help you in this process. 61% of marketing professionals or marketers say that generating leads and website traffic are among their biggest challenges.

Before delving in to lead generation, let us understand why are leads so important and why companies are placing this much importance on lead generation. For starters, the sales funnel starts with awareness and aims to convert leads to customers.

But before you get to the sales funnel you need to start with lead generation. Long story short, lead generation is the step before marketing begins and a key link for sales conversions. Things like email signature generator, webinars, giveaways, and beyond can help in the lead generation process.

Here are 10 creative lead generation ideas you need to try.