Developing strategies to generate leads is a stepping stone for any fast-growing SaaS company. Relying mostly on monthly subscription renewals, software-as-a-service companies have to make an extra effort to retain their existing customers while also generating new, quality B2B leads who are looking for the kind of service they are offering. According to research, only 27% of the B2B leads are sales-ready when first approached. Nurturing them with relevant content throughout the sales funnel … [Read more...]
Google Tag Manager for SEO – Guide for Improving Rank …
It is 2019 and still, not many people know about Google Tag Manager. You could blame its difficult or technical nature for not being extremely popular; however, one thing is for sure which is that GTM is a great tool that provides marketers with more control over website’s tags and code snippets. Generally, the topic of Google Tag Manager is an elaborate one and would require another article to cover the process of setting up GTM. Because of its descriptive nature, we will not divulge into … [Read more...]
3 Content Marketing Strategies Designed to Boost Sales
As an online business owner, you’ve likely realized that the traditional means of marketing your business have long gone out of style. If all you do is promote your business through magazine or newspapers ads, chances are, you are not reaching your maximum potential when it comes to generating revenue. Because the fact of the matter is, nowadays, consumers demand that you not only sell them an amazing product or provide exceptional service, but that you also routinely give them valuable … [Read more...]
Skills Every Successful Social Media Manager Should Pos …
Social mеdіа today іѕ mоrе thаn ѕоmеthіng tо dо fоr fun; іѕ a wау fоr соmраnіеѕ tо соnnесt аnd interact dіrесtlу wіth thеіr сurrеnt аnd роtеntіаl сuѕtоmеrѕ. A соmраnу'ѕ ѕосіаl mеdіа сhаnnеlѕ саn bе thе hеаrt аnd ѕоul оf уоur brаnd, frоm hоw реорlе vіеw уоur buѕіnеѕѕ. Thаt'ѕ whу thе rоlе оf a ѕосіаl mеdіа manager hаѕ bесоmе ѕо іmроrtаnt. Social mеdіа mаnаgеrѕ gо bеуоnd simply сrеаtіng social mеdіа pages аnd posting content. Social mеdіа mаnаgеrѕ аrе responsible fоr managing thе соmраnу'ѕ … [Read more...]
5 Steps to Create a Marketing Budget That Delivers Resu …
Marketing is the driving force of the business world. Without it, there is nothing to separate companies from one another, or position one product or service over the others in the competitive market. It shapes whole mentalities, converts visitors into buyers, and creates lifelong relationships between brands and their customers. Needless to say, you need to invest heavily in marketing if you are to make it in today’s over saturated marketplace. … [Read more...]