How to Build a Rockstar Marketing Team for Your Business

How to Build a Rockstar Marketing Team

Marketing has always been a significant element of entrepreneurship, but it seems that it has become even more important in the digital era. It is almost impossible to run a project successfully these days without the corresponding promotional strategy. A recent study proved that content marketing leaders actually experience 7.8 times more site traffic than non-leaders.

In such circumstances, it is evident that you need to form a great marketing team if you want to give your company a sales boost. It’s not easy to do it but it’s not impossible either – you just need to follow a few simple tips. In this article, we will show you how to build a rockstar marketing team for your business.

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The Secret To Brand Relevance: Disruptive Innovation

brand relevance

What Is Disruptive Innovation?

Disruptive Innovation is exactly what it sounds like: innovation that disrupts a given market, or “scene”. In terms of music, Elvis, The Beatles, and Jerry Lee Lewis are all excellent examples of “disruptive innovation”. These men pushed the boundaries of music such that a new genre developed and was made popular: Rock ‘n Roll.

Now major labels did sort of “brand” each “new sound” that came from their studios. If you want to find the greatest success with your brand, you’re likely going to have to do the same thing. This is especially true with music, which is why it has been used as a sort of case study here.

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How to Build Your Own Chatbot from Scratch


If you are running an online business, one of the best ways to enhance your relationship with the customers would be to build your own chatbot. Chatbots are especially useful if you don’t have the time or the personnel to handle all the user request and questions. You can also choose one of two different ways of building them. You can opt for rule-based approach, which will require you to do some hard coding and developing, or create one using machine learning.

All of this was made possible thanks to Facebook, which has provided developers with an open API and documentation, so they can build a chatbot based on Facebook Messenger. Whichever approach you decide on, building a chatbot can be broken down into several basic steps. We have gotten in touch with Chris Cohen from Bestessays, and he decided to share his experience of building a chatbot for their writing service. Keep on reading.

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Engagement: 7 Ways to Grow Your Brand!

7 (step-by-step) business brand

One of the biggest problems of brands today is meeting consumer expectations and the worst: in real time. Consumers are always connected and demanding quick and easy solutions and believe it, it is truly what it’s like. But in that of wanting to meet expectations, many brands end up wasting time and money.

Engaging with your consumers is not easy to achieve, and to help you identify the steps that need to be followed, and more sensitive points based on them, here are 7 (step-by-step) ways to help you and your business see the engagement in real-time social media. Let’s go to them:


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