This is a risky title for a post as I’m potentially opening myself up to what I like to call ultra-critique. Telling people how to write fantastic content is a dangerous topic to get into, as your own writing needs to be absolutely spot on. I’m not sure this is something that I’m going to achieve, but after writing (and publishing) what feels like thousands of guest posts in recent months I’ve definitely noticed a distinct trend in styles and personalities.
The first thing that almost goes without saying is that you shouldn’t be writing just to get a link. In doing that you would be devaluing one of the most effective and gratifying areas of SEO that, happily, has taken over from the horror that was article spinning. We’re now in a position where we can write great content and be rewarded for it – both through better rankings and increased exposure. In return, however, you should be giving other blog owners some of your best content. [Read more…]