7 Web and Graphic Design Trends You Can Notice in 2019

Website designs have undergone tremendous upgrades over the last decade or so. They have become more dynamic, interactive and overall more responsive to modern technologies. To a good extent, modern web designs are very much in line with emerging technologies.

In 2019, the trend to embrace more hi-tech specifications in web design continues. Nevertheless, the need to retain simplicity and user-friendliness is also a top consideration even as advanced technological specifications gain prominence.

What then are some specific trends noticeable in 2019 in regard to web design? Here is a comprehensive look at the trends.

#1. Functional Illustrations.

The role of captivating images was popularized by the print and broadcast media especially when color became a prominent player in the cutthroat business.

Now that the web is a primary player in the whole broadcasting arena, colorful, captivating and communicating graphics are factors that play a key role in advancing this course.

Web designers are now more alert to the role of illustrations in delivering the message. In fact, some websites are using more illustrations and fewer words. This is very common especially in the e-commerce where efforts are made to make products closely resemble the actual tangible products.

#2. Making Web Graphics Mobile Friendly.

Yes. It is almost needless to emphasize this point for this has become a basic necessity. In the last couple of years, website designers have wholeheartedly and inevitably embraced the role of smaller devices in advancing website usability. A huge chunk of website visitors is now accessing websites on mobile devices first. They also like it when it is fast enough.

Going further into 2019, as mobile device consumption hit even higher levels, we expect to see web designers advance this trend and give it alternative approaches. The need for websites to be mobile friendly today can be considered a “basic need” if any business aims to scale higher in this end. In fact, going forward, you must use such tips to pick a graphic designer.

#3. Icons Become more Useful

It is almost a waste of time and resources to have icons that are not functional on websites. However, designers are now embracing the use of icons and making them more useful in the functionality of websites.

Whereas some icons are universally accepted and used across various platforms, it is also not uncommon to see web designers introduce icons specifically tailored to respond to the needs of visitors to that website.

Among common icons are envelopes, used to denote letters or subscription requests, thumbs-up for like, dustbin to denote trash among others.

This trend is likely to continue as more images become part and parcel of web design.

#4. Authentic Images and Videos Enhanced with Graphics

Probably this is one of the fastest growing element of modern web design and one that is likely to become even more trendy going forward.

Videos have become a way of summarizing lengthy messages. One of their greatest advantages is that they are useful across various platforms including social media. Designers are enhancing videos with graphics that may include subtitles for more elaborate and easier user participation. This trend has become very enticing, and we are likely to see more of it in 2019 especially in videos meant to go viral for marketing or awareness purposes.

There is, however, a growing need for authentic videos and images. Given that the era easily accessible images have tremendously grown through the popularity of apps such as Instagram, there is a growing need for authentic photos and videos that resonate well with the target audience. This, again, calls for originality and verifiable of images. In other words, brands need to own the images they feed their users on and this will become even clearer going forward.

#5. Dynamic Shapes

Unique shapes, vivid color palettes, and unconventional shading are trends that have gained popularity in the recent past.

The idea here is to capture website visitors with vivid images that tend to break away from the norm. Enhanced by elements such as 3D, we are seeing the use of illustrations that create depth and move away from simplicity.

For 2019, we are already seeing brands embracing the use of shapes that are extremely creative, so much so that there is a sense of touch and feel even as you see them on your screen.

This is perhaps driven by the fact that man is naturally inclined to sample the texture of things around them.

#6. Geometrically and Asymmetrically Different Gradients

The use of unique shapes if further enhanced by proportionality in item displays on the screen. This is specifically driven by the use of lines that are geometrically and asymmetrically different.

There is an ongoing contest especially with brands that are inclined with the arts such as fashion to be stand out from the contemporary norms. As they work hard to stand out from competition, we are seeing those designing websites that refuse to be simple and instead use elements such as inclined gradients on their themes.

The idea, it seems, is to create something that very closely resembles what would be found in the real world.

#7. Use of Minimalist Color Tones.

Whereas some designers have a preference for overuse of colors on websites, there is also a trend where minimalist use of colors is favored. This is especially used in communication of classic messages and one of the most prominent color codes is black and white or a shade of gray.

This is more seen as a way of uncluttering and maintaining easily understandable and conveniently clean images.


The dynamic nature of graphic design is being brought to a full cycle through the introduction of diverse creative approaches. Notably, some users are still inclined into traditional approaches where websites maintain a clean and easily maneuverable interface while others are embracing daring and experimental uses of colors, shapes as well as geometrical and asymmetrical ideas. All in all, these trends indicate an element of growth and the need to represent the diversity of users on the web space.

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